Supply or Value Chain Case
Introduction
Richard Parker seeks recent cases on supply chain and value chain with a marketing perspective
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Date: Thu, 28 Sep 2006 16:23:38 -0400
From: "Parker, Richard" <parker@rowan.edu>
Can anyone recommend a (fairly recent) comprehensive, “Harvard“ – style case, useful for teaching the concepts of supply chain and value chain, from a marketing perspective?
Thanks,
Rick Parker
Dr. Richard Parker, MBA, PhD
Professor of Marketing
W. G. Rohrer College of Business
Rowan University
Glassboro, NJ 08028
parker@rowan.edu
Phone (856) 256-4013