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Date: Sun, 01 Oct 2006 19:07:46 +0200
From: Gauzente-Juguet Claire <claire.gauzente-juguet@univ-angers.fr>

Special Issue of
International Journal of Internet Marketing and Advertising (IJIMA)

Published by Inderscience Enterprises Ltd., Geneva, Switzerland, ISSN (Online): 1741-8100 – ISSN (Print): 1477-5212
Listed in ABI/INFORM, Cabell’s, Inspec, Management and Marketing Abstracts, & Scopus

Theme: A Consumer Stance at Search Engine Marketing

GUEST EDITORS

Claire Gauzente, University of Angers, France
Christine Gonzalez, University of Nantes, France

CALL FOR PAPERS

Search Engine Marketing (SEM) is concerned with the optimisation of a firm’s visibility on search engines results pages. It covers three major types of communication that are based on the exploitation of search engine page results (paid results, organic results and xml-trusted feeds).   Although consumer unions and marketing companies have devoted some efforts to the understanding of consumers’ search behaviour and satisfaction on the Internet, very few academic efforts have been devoted to the SEM topic. And yet, the subject is of huge economic importance. Google generates 99% of its revenues through paid results and the credibility of search engines is linked to the relevance of both their organic and paid results. IT researchers such as have begun to explore the phenomenon, but to this date no marketing or advertising research has been dedicated to this important topic. There is a need to create appropriate marketing knowledge that would help to understand consumer behaviour in face on paid and organic results.

Topics of relevance to this special issue include (but are not limited to):

• Consumer perception of paid versus organic results,
• Impact of paid results on consumer assessment of search engines quality,
• Case studies of consumer prepurchase search behaviour and the integration of search engines results in prepurchase search information,
• Consumer searching motivations and SEM perception,
• XML-trusted feeds and consumer behaviour,
• Consumer relative preference for paid results, contextual links, organic results,
• Vertical search engines, paid and organic results: a step toward greater efficiency?
• Relevance of SEM for experience versus search product,
• Paid and organic results for familiar and non-familiar brands,
• Potential transposition of ad effectiveness models,
• Demographic and psychographic antecedents of attitude toward paid results,
• SEM objectives : notoriety vs. traffic,
• Ad scepticism and SEM.

The International Journal of Internet Marketing and Advertising is a double-blind refereed and authoritative reference. It invites articles representing synergy between academic and business, theory and practices to help executives to manage the transformations and improve profitability of their enterprises. The IJIMA focuses on the emerging changes in theories, strategies, and management methods of marketing and advertising, brought about by the Internet and information technology applications, and their implications on associated processes, products, and services. Original contributions and thoughtful position and case studies papers, from both research and industry, are welcome.

SUBMISSION INSTRUCTIONS

A submitted paper must not be under the review of any other journal.

All submissions will be submitted by the authors via the Journal Management System (JMS): see also:

Accepted papers must follow the guidelines posted at Journal’s website to format the final papers.

IMPORTANT DATES:

• Due date for full paper submissions: 15 May 2007
• Outcomes of initial screening sent to authors whose papers are rejected in the first round. First round reviews begin for remaining papers: 15 June 2007
• Outcomes of first round reviews are sent to corresponding authors: 15 September 2007
• Due date for resubmission of papers with required revisions: 15 November 2007
• Final decision: 15 January 2008
• Due date for authors of accepted papers to submit papers formatted according to instructions: 01 March 2008

For questions regarding the special issue and article submissions please contact any of the guest editors by e-mail.

Dr Claire Gauzente
Guest Editor
E-mail: claire.gauzente@univ-angers.fr (please indicate [IJIMA Q&A] in subject line)

Dr Christine Gonzalez
Guest Editor
E-mail: christine.gonzalez@univ-nantes.fr (please indicate [IJIMA Q&A]] in subject line)

For more information on the Journal visit the Inderscience web site:

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