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PRIMA 2007

Introduction

International Pricing & Marketing Conference, Salzburg, 13-15 Apr 2007; Deadline 1 Nov 2006

 : : : Posting

: : event

Date: Thu, 21 Sep 2006 10:47:59 -0400
From: "Rothenberger, Sandra" <srothenberger@babson.edu>

CALL FOR FULL PAPER SUBMISSION

PRIMA 2007
INTERNATIONAL PRICING & MARKETING CONFERENCE

"It is all about value based marketing!"

Submission Deadline: November 1st, 2006

"The world of pricing and marketing is changing quickly; new dynamic pricing strategies, an explosion of new pricing tools, complex marketing channels, and smarter buyers are indicative of these changes. The field of pricing and marketing is developing fast and you simply can’t keep up with everything alone."

For the first time the Innsbruck University School of Management in cooperation with the Salzburg University of Applied Sciences, will organize the first Pricing and Marketing Conference (PRIMA) in April 2007. The conference will be held in Salzburg (Austria) on Thursday, April 13th, Friday, April 14th, and Saturday April 15th, 2007.   

Join us next April in Salzburg for PRIMA 2007 when we take up these challenges in Pricing and Marketing.
 
Dr. Sandra Rothenberger
Innsbruck University School of Management
Strategic Management, Marketing & Tourism
Universitätsstr. 15
A-6020 Innsbruck
Sandra.rothenberger@uibk.ac.at

Prof. Dr. Florian Siems
Salzburg University of Applied Science
Marketing
Urstein                
A-5412 Puch/Salzburg
florian.siems@fh-salzburg.ac.at

TRACKS AVAILABLE FOR PAPER SUBMISSION

PRIMA 2007 will investigate the nature and quality of pricing research. We will examine theoretical approaches and scientific themes while exploring practical ways to empower and revitalize new insights in pricing.

The conference programme is divided into five tracks, which cover accepted research fields within the Pricing and Marketing disciplines from both academic and managerial perspectives. The following tracks are provided:

Those interested in submitting a paper are invited to send it to one of these tracks

  • General Track in Pricing
  • Strategic Pricing (e.g. pricing strategy, price image, branding and pricing, positioning, value and pricing, price interaction in the marketing mix, policy and price controls, legal pricing issues)
  • Behavioural Pricing (e.g. perceived price fairness, reference prices, price and consumer behaviour, psychology of price, price perceptions, price emotions, demographic effects on price responses, odd/even pricing, ethical pricing)
  • Pricing Tactics (e.g. methods for price setting, bundle pricing, price differentiation, elasticity estimation, international pricing)
  • Industry/ Sector Pricing (e.g. pricing for services or products, trade pricing, b2b and b2c pricing)

Paper submissions will be reviewed in a double-blind process by the track chairs and reviewers assigned to the tracks. All papers must be submitted via the online paper handling and reviewing system, which is provided on the PRIMA 2007 website (). The website and online paper handling and reviewing system will be available at the end of September 2006.

GUIDELINES FOR AUTHORS

  • Length: 15-20 pages, plus title/cover page, plus references
  • Margins: All 2.5 cm or 1 inch
  • Font: 12pt Times New Roman
  • Spacing: Single spaced
  • Title/cover page: Title (no author names), Abstract (maximum 100 words), Keywords (a maximum of four words), Track indication
  • First page: Start of text

Papers must include a clear indication of the purpose of the research, the research method, major results, implications and key references and open a dialogue across theoretical, methodological and disciplinary boundaries, including co-creation with practitioners.

Use International Journal of Research in Marketing (IJRM) format for references, formulae, figures and tables to be placed in the text.

Avoid any identification of the author(s) – To facilitate blind review of submissions please do NOT include the authors’ name or any author-identifying information (including acknowledgements) neither in text nor in the file name. To remove identifying properties, in the Word’s "Tools" menu, click "Options", and then click the "User Information" tab. To ensure anonymity, remove all identifying information.

Outstanding papers will be proposed by track chairs to the program committee for consideration as best paper. The award will be made during the official conference dinner on Friday, April 14th. In addition to that, selected papers will be published in a book.

For more information on the conference and the address for your paper, please refer to the web site:

FEE

  • Participants
    • Early Registration (January 31sh, 2007) 350 €
    • Late Registration (March 30th, 2007) 400 €
  • Student & Retirees
    • Early Registration (January 31sh, 2007) 100 €
    • Late Registration (March 30th, 2007) 200 €
  • Visitors
    • Early Registration (January 31sh, 2007) 100 €
    • Late Registration (March 30th, 2007) 200 €

The participants/ students/ retirees and visitors registration fee includes:

  • Participation to all conference sessions
  • Conference printed documents & proceedings in an electronic format (CD)
  • Coffee breaks during the conference
  • Lunch buffet during the conference breaks

IMPORTANT DATES

PAPERS SUBMISSION DEADLINE  NOVEMBER 01st, 2006
NOTIFICATION OF AUTHORS JANUARY 01st, 2007
EARLY REGISTRATION BEFORE JANUARY 30th, 2007
PRIMA CONFERENCE 2007APRIL 13th-15th, 2007