System Dynamics
Introduction
System Dynamics and Marketing Strategy, Ithaca, NY 31 May ? 1 Jun 2007; Deadline 28 Feb
: : : Posting
: : call
Date: Fri, 15 Sep 2006 13:14:42 -0400 (EDT)
From: "Peter Otto" <po36@cornell.edu>
CALL FOR PAPERS
System Dynamics and Marketing Strategy
Workshop, Cornell University, Ithaca, May 31 – June 1, 2007
SCOPE
Decisions concerning marketing strategies in today’s competitive environment are complex and challenging for a decision-maker; time pressure, incomplete information, unknown feedback loops, organizational contexts, and selfish motivations strongly influence such decisions. All decisions and subsequent actions can turn out badly. Marketing executives face complex and highly unstructured conditions and the implications of a seemingly attractive strategy cannot be known with any degree of certainty before implementing a decision. Enhancing the knowledge of system dynamics relating to marketing action is possible by achieving insights into the complex behavior of the system and the interaction among decision variables. Using simulation models permit the testing of various assumptions and provide decision-makers with the ability to explore the consequences of various scenarios and alternative functional relationships among variables in the system. Thus, the workshop focuses on system dynamics, a practical approach that aids in understanding business structures and decision making.
TOPICS OF INTEREST
We invite contributions that relate to marketing problems in consumer as well as business markets, using a system dynamics approach. Workshop topics include, but are not limited to:
- Diffusion of new products
- Managing Brand equity
- Emerging patterns of consumer behavior
- Market segmentation issues
- Country selection issues
- Product positioning and line-extension
- Viral marketing
- Social marketing and Web 2.0 issues
- Mode of market-entry decisions
- Pharmaceutical marketing
- Sales force and incentive issues
- Price structures and promotion issues
- Marketing mix issues (below- and above-the-line)
- Marketing chancel configuration
SUBMISSION AND PUBLICATION OF PAPERS: All submissions will be double-blind reviewed. Papers should not have been published previously in a proceedings or journal, nor be under review elsewhere. Criteria for acceptance of papers include relevance to the theme of this special issue, scholarly rigor of analysis, originality and practical implications for marketers. Papers accepted for the workshop will be published as part of the special issue on system dynamics in marketing of the Journal of Business Research.
FORMAT OF PAPERS: Submissions should be e-mailed to Peter Otto in WORD format by 28 February 2007. All correspondence with authors will be via e-mail so please make sure your submission includes an e-mail address for the corresponding author. Manuscripts should be limited to 20 pages double-spaced. Point of contact: Peter Otto (po36@cornell.edu), Visiting Fellow, Cornell University, Department of Applied Economics and Management, Ithaca, New York. Co-Editor: George P. Richardson (gpr@albany.edu), Chair of Public Administration and Policy, University at Albany, New York