Sustainable Business Practices
Introduction
Norm Borin seeks seminal articles, and dialog, on marketing's role in sustainable business practices, especially pertaining to the environment
: : : Posting
: : dialog
Date: Tue, 19 Sep 2006 13:48:27 -0700
From: Norm Borin <nborin@calpoly.edu>
Marketing’s Role in sustainable business practices
I would like to begin a new research stream in the area above and am hoping that someone might be able to offer up some seminal pieces that might provide some topics that need some research exploration. I would certainly welcome a discussion with others on the topic that could lead to some collaboration. I’m sorry I can’t define the topic more narrowly but I don’t want to exclude any possibilities. My interest is in the ecological/environmental areas of sustainable business practices.