Brand Management Followup
Introduction
Colin Jevons adds comments and a pair of brand management textbooks to the previous posting on Brand Management course materials
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Date: Thu, 07 Sep 2006 22:55:42 +1000
From: Colin Jevons <colin.jevons@buseco.monash.edu.au>
I have also used the following textbooks at different times with classes of around 100 undergraduates, and would be happy to correspond privately with anyone wanting to know their strengths and weaknesses.
de Chernatony, L. (2006), “From Brand Vision to Brand Evaluation, second edition”, Butterworth Heinemann/Elsevier
Kapferer, J-N. (2004), “The New Strategic Brand Management” (Kogan Page)
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Colin Jevons
Senior Lecturer, Department of Marketing
Monash University, Caulfield campus
26 Sir John Monash Drive (P O Box 197)
Caulfield East Vic 3145, Australia
phone + 61 3 9903 2304
fax + 61 3 9903 1558
email Colin.Jevons@BusEco.monash.edu.au