Brand Management
Introduction
Susan Fournier's recent request for undergraduate teaching materials on branding has led to a series of ARC pages
: : : Posting
: : course materials
Susan Fournier of Boston University recently posted a request on ACR-L for undergraduate syllabi on the topic of branding. She was kind enough to forward the results to me. These syllabi, along with some additional materials, have led to an ARC page on Brand Management Course Materials:
,
which functions as a menu for the topic. Sub pages include
In addition to Susan, special thanks is due the following contributors: Sylvia M. Chan-Olmsted, Mark Forehand, Susan Fournier, Michael S. McCarthy, Barbara E. Kahn, Barbara Olsen, Dan Przybylski, Deborah Roedder John, Jonathan Schroeder, Soni Simpson, David E. Sprott, Philip Sugai
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