Political Marketing
Introduction
Andreas Kaplan seeks textbooks covering issues in political marketing and marketing within public administration
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Date: Fri, 1 Sep 2006 08:34:23 -0700 (PDT)
From: Andreas Kaplan <andreaskaplan@yahoo.com>
I’m currently planning a class about political marketing, which should cover 30 hours and is intended to be targeted to postgraduate and MBA students. In this context I’m looking for a textbook covering issues in political marketing as well as marketing within public administration. However, my search at web pages of major textbook publishers as well as in Google proved to be unsuccessful. I would therefore appreciate recommendations from colleagues that are already teaching similar classes elsewhere. Ideally, I would love to have a textbook which goes along with a set of instructor PowerPoint slides, but this is not crucial.
Andreas Kaplan
andreaskaplan@yahoo.com
PhD Student, University of Cologne