JBBM Now Covered by ISI
Introduction
The Journal of Business to Business Marketing has been selected for coverage by the Institute for Scientific Information
: : : Posting
: : announcement
Date: Fri, 1 Sep 2006 06:18:50 -0400
From: David_Lichtenthal@baruch.cuny.edu
The Journal of Business to Business Marketing (JBBM) has been selected for coverage by the Institute for Scientific Information (ISI). The JBBM is now included in the Social Science Citations Index (SSCI) and Current Contents/Social & Behavioral Sciences (CC/S & BC). This brings the total number of such services tracking the JBBM to over ten globally including ABI/Inform, LexusNexus and Business Sources Premier, to mention a few.
Abstracting/indexing:
This achievement is a direct reflection on the enduring efforts of a world-class Editorial Board (over eighty-five (85) scholars) that meticulously reviewed (double-blind) all the articles appearing in the JBBM since its inception.
Editorial Board:
The JBBM is already seen by many authorities as the leading business marketing journal. Being listed by ISI (which is the most rigorous and highly regarded) further strengthens the value one can place on the limited number of articles that make it to the pages of the JBBM.
For those who do not know, JBBM content addresses business-to-business (B-to-B) marketing, a broad concept which encompasses the marketing of business services, industrial products and reseller phenomena with domestic or non-domestic perspectives. B-to-B marketing phenomena occur with transactions, exchanges and relationships between any dyad involving organizations, institutions (government buying too) or resellers. Individuals are included only when NOT personally motivated (final consumption).
Editorial Position:
Research in this area often presumes a heavy reliance on a truly broad range of theory (strategic, economic and social) as well as possible attention to a broad and deep range of marketing mix issues. Hence, if your scholarship is not traditionally in B-to-B marketing you can still participate. You can extend your portfolio of research interests and associated acumen while expanding the number outlets for your work, in a synergistic manner.
Instructions for Authors (IFA):
This event is a major milestone in the life of any journal and, creates a fortuitous time for you to encourage your School/University library/acquisitions committee to consider subscribing to the JBBM.
Subscribing:
In closing, I would like to express appreciation to my Dean, John Elliott of the Zicklin School. His steadfast support of the JBBM and allied business marketing initiatives have been crucial to our success. There is more to come. As well, Maria DiBenedetto, Director of Graduate Student Services has graciously and diligently assured a steady supply of highly competent Zicklin Masters Degree students who have helped me develop and maintain the JBBM operating systems (and with a true sense of vocation) in their role as Managing Editors over the years (). Finally, Glova Smith, Director of Zicklin Technology Services has relentlessly insisted that our computer systems operate, flawlessly.
J. David Lichtenthal, M.B.A., Ph.D & Professor of Marketing &
Editor-in-Chief, the Journal of Business-to-Business Marketing &
Senior Editor, the Foundations Series in Business Marketing
Zicklin School of Business – City University of New York
One Bernard Baruch Way – B12 – 240
N.Y., N.Y. 10010 – 5518
+1-646+312+3281 (desk) ; +1+646+312+3271 (fax)