Two Special Issues of Psychology & Marketing
Introduction
(1) New Developments in E-Commerce and (2) New Media: Mobile Advertising and Marketing, both edited by Charles R. Taylor and Doo-Hee Lee; Deadline 10 Dec 2006
 : : : Posting
: : content |
Related ARContent: |
Date: Tue, 22 Aug 2006 17:24:29 -0400
From: Raymond Taylor <raymond.taylor@villanova.edu>
I. Theme: NEW DEVELOPMENTS IN E-COMMERCE
Despite the ever-growing worldwide acceptance and popularity of the Internet, more research is needed as new developments surface periodically. These may have significant implications for marketers. Accordingly, this special issue seeks conceptual or empirical articles that deal with such new developments in the realm of E-Commerce. Contributions can come from a variety of functional areas, including advertising, information processing, product and branding issues, market segmentation, pricing, methodological issues, and channel and distribution issues, provided the paper’s primary focus is on E-Commerce. Suggested topics for this special issue include, but are not limited to:
- New ways to track consumer behavior on the Internet
- Security issues in E-commerce
- The Internet as a channel of distribution
- Opinion leaders and consumer networks in an e-commerce environment
- The Web site as a brand building tool
- Web site interactivity and Web site effectiveness
- New developments in advertising on the Internet
Please follow the submission guidelines for Psychology & Marketing as detailed under "Instructions to Authors" on the Wiley Web site and send completed manuscripts electronically to Prof. Charles R. Taylor at raymond.taylor@villanova.edu or Prof. Doo-Hee Lee at dooheelee@korea.ac.kr by December 10, 2006.
II. Theme: NEW MEDIA: MOBILE ADVERTISING AND MARKETING
For many consumers worldwide, cell phones, iPods, PDAs and Instant Messaging have become indispensable, yet marketers are still learning how to use these media. With the growth of ownership of hand-held devices and other new technologies, it is important to examine advertising and marketing via the use of short message service (SMS) text messages, multi-media message service, WiFi, hotspots, and additional new applications such as bluetooth. Thus, potential contributors are invited to submit conceptual or empirical papers for consideration. Contributions can come from a variety of functional areas, including advertising, information processing, product and branding issues, market segmentation, methodological issues, and new technology adoption, provided the paper’s primary focus is on New Media. Suggested topics for this special issue include, but are not limited to:
- Factors related to adoption of SMS/MMS
- The branding potential of new media such as SMS
- Effective use of location-based messaging
- Corporate use of instant messaging for marketing purposes
- Privacy issues in new media
- Factors associated with getting SMS messages read
- The effectiveness of push vs. pull strategies
- Factors associated with effective SMS messages
Please follow the submission guidelines for Psychology & Marketing as detailed under "Instructions to Authors" on the Wiley Web site and send completed manuscripts electronically to Prof. Charles R. Taylor at raymond.taylor@villanova.edu or Prof. Doo-Hee Lee at dooheelee@korea.ac.kr by December 10, 2006.
Ray Taylor
Charles R. Taylor, Ph.D.
John A. Murphy Professor of Marketing
Senior Research Fellow, Center for
Public Policy and Marketing Research
Villanova School of Business
800 E. Lancaster Ave.
Villanova, PA 19085-1678
Phone: (610) 519-4386
Fax: (610) 519-5364
| | | | | | | |