Service-Dominant Logic of Marketing
Introduction
A Doctoral Colloquium to Be Held at the Umea School Of Business, Sweden, Sep-Oct 2006
: : : Posting
: : course
Date: Mon, 21 Aug 2006 11:41:46 +0200
From: "Johan Jansson" <johan.jansson@usbe.umu.se>
INVITATION TO GRADUATE/PHD STUDENTS
DOCTORAL COLLOQUIUM ON SERVICE-DOMINANT LOGIC OF MARKETING UMEA SCHOOL OF BUSINESS SWEDEN (September-October 2006)
In September and October 2006 Dr David Ballantyne of the University of Otago, New Zealand will be resident at Umeå University as our Visiting Professor in Marketing. He will be conducting a Doctoral Colloquium in Umeå on the new Service-Dominant (S-D) logic of marketing (see below).
Doctoral students from your University are most welcome to join us for a program structured into two parts with a break between, one session of two days, and the other of three days duration. Students attending the full five day program and satisfactorily completing all assessments will earn 5 course credits. A more detailed program schedule will be distributed in August.
For further information please visit:
or contact
Karl Johan Bonnedahl
Director of doctoral studies
Umeå School of Business
Umea University
S- 901 87 Umea, Sweden
Karl.Bonnedahl@usbe.umu.se
tel +46 90 7866524
fax +46 90 7866674
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