Best Texts and Classics Papers
Introduction
Abbie Griffin wants to compile the most influential, useful and best marketing textbooks, as well as the properties that make a research article a classic
 : : : Posting |
Related ARContent: |
Date: Thu, 17 Aug 2006 13:45:59 -0600
From: Abbie Griffin <abbie.griffin@business.utah.edu>
For a research study we are doing, we are interested in answers to 2 questions:
- What are the top 3-4 "best", "most influential", "most useful" marketing TEXTBOOKS?
- What makes an academic research article a "classic". How do you define "classic"? If it’s because it’s enduring, what makes an article endure?
Please respond directly to: abbie.griffin@business.utah.edu
I’ll compile answers and re-post findings.
Thanks all in advance.
Abbie Griffin
Royal L. Garff Endowed Chair in Marketing
David Eccles School of Business
University of Utah
| | | | | | | |