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2007 ART Forum

Introduction

18th ÂÜÀòÉç¹ÙÍø Advanced Research Techniques Forum, Santa Fe, 10-13 Jun 2007; Deadline 20 Oct 2006

 : : : Posting

: : conference

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Date: Thu, 10 Aug 2006 17:43:57 -0400
From: "Doug Bowman" <Doug_Bowman@bus.emory.edu>

CFP: 2007 ÂÜÀòÉç¹ÙÍø Advanced Research Techniques Forum

18th Advanced Research Techniques Forum
June 10-13, 2007
Santa Fe, NM

The ART Forum is a unique conference that provides an opportunity for academics, practitioners, and research clients to exchange ideas and solutions.  Since its inception in 1990, the conference has focused on the use of sophisticated methodologies and quantitative techniques in support of strategic and tactical marketing decisions.

The 18th ART Forum will include both presentation and poster sessions. The poster sessions allow participants to share their research in a visual format that encourages one-on-one discussion.

ABSTRACTS (due October 20, 2006)

Proposals should be 2 pages (not exceed 600 words) in length and follow the guidelines in the full call-for-papers found in the link located on the conference website: .

The conference committee will review the proposals and select those that best fit the goals of the ART Forum: to foster, develop, and communicate the effective use of advanced research techniques that improve marketing
decisions.  All proposals in support of this goal will be seriously considered, regardless of the marketing issue or methodology.  Below are some potential areas (examples are found in the full call-for-papers):

  1. Managerial Issues: Emerging Data Challenges; New Methods and Practices; Portfolio Management; Marketing Mix Decisions; Pricing; Market Segmentation; Marketing ROI.
  2. Methodologies: New Computational Approaches and Relying on Increased Computing Power; Estimation Methods; Behavior Models; Preference and Choice Models; Forecasting Methods; Modeling Market Dynamics; Data and Measurement Issues.

ORGANIZING COMMITTEE:

Doug Bowman, Chair (Emory University; Doug_Bowman@bus.emory.edu, David Bakken (Harris Interactive), Tom Eagle (Eagle Analytics); Mark Garratt (P&G); Bruce Hardie (London Bus. Sch.); Lee Markowitz (Ipsos); Vicki Morwitz (NYU); John Wurst (SDR Consulting); Nicole Morris (ÂÜÀòÉç¹ÙÍø).

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