Frank M. Bass Conference
Introduction
Dallas, 1-3 Mar 2007; Deadline 1 Nov 2006
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Date: Tue, 15 Aug 2006 13:26:46 -0600
From: "Popkowski-Leszczyc, Peter" <ppopkows@ualberta.ca>
Frank M. Bass Conference
University of Texas at Dallas
March 1-3 2007
Conference Announcement and Call for Papers
Sponsored by:
Frank M. Bass Institute for Marketing Science
INFORMS Society for Marketing Science
Marketing Science Institute
School of Management, The University of Texas at Dallas
The University of Texas at Dallas has initiated the Frank M. Bass Institute for Marketing Science as a way of honoring Frank Bass, and of fostering the pursuit of research areas that he has been most interested in. This conference is the first major activity of the Institute.
The umbrella theme of the conference will be empirical generalizations in marketing. Papers that present empirical quantitative research in marketing are sought. Specific topics of interest are modeling buyer choice, diffusion and new product forecasting, and short- and long-term effects of marketing activities. We are especially interested in work done on publicly-available datasets that can be replicated.
The conference will be held at The University of Texas at Dallas beginning with an evening reception on March 1. Presentations will begin the morning of March 2, ending at the end of the afternoon on March 3. The format will be to have detailed presentations of approximately 12 papers, with a discussant for each. Presentation and discussion time for each paper will be set at approximately 1 hr. 15 minutes.
Submission of Papers: Researchers interested in presenting a paper at the conference should submit the paper or abstract to brian.ratchford@utdallas.edu by November 1, 2006. Papers to be presented will be selected by the selection committee based on contribution to empirical generalization and relevance to one or more of the following areas: buyer choice, diffusion and new product forecasting, short- and long-term effects of marketing activities. Notification of acceptance of papers will be available on approximately January 1, 2007. Some papers may be directly solicited from the authors. Complete papers to be presented at the meeting should be available by February 1, 2007.
Registration: The registration fee for the conference will be $200, which will cover all meals. The fee will be waived for doctoral students. Details on registration procedures will be forthcoming at a later date, as will information on lodging options.
Information: To access information about the conference, please see the conference web site at: ().
Selection Committee:
Frank M. Bass
Dominique Hanssens
Don Lehmann
Brian Ratchford
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