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Date: Mon, 31 Jul 2006 13:12:50 +0800
From: "Indranil Bose" <bose@business.hku.hk>

CALL FOR PAPERS
SPECIAL ISSUE OF INTERNATIONAL JOURNAL OF ELECTRONIC BUSINESS
Vol. 6, No. 1 (January-February 2008)

Theme: Mobile Marketing: Requirements, Opportunities, and Challenges

GUEST EDITORS
Indranil Bose
The University of Hong Kong
bose@business.hku.hk

Patrick Y.K. Chau
The University of Hong Kong
pchau@business.hku.hk

Mobile marketing refers to marketing activities conducted using mobile technologies. This ranges from advertising of products and services on mobile devices to discounting and promotions using the mobile communication medium. Like other applications of mobile commerce the emergence and development of mobile marketing is triggered by the ubiquity of mobile devices and the advancement in mobile communication technologies. Mobile marketing is different from other forms of marketing activities due to its’ ability to reach people anywhere, and anytime with timely, location-sensitive, and device adaptive advertising and promotions. This special issue will focus on advancing research in mobile marketing by publishing forward-thinking, rigorous research that concentrates on designing, managing, and evaluating mobile marketing activities in today’s rapidly changing electronic business environment. The special issue encourages research examining different types of problems encountered in mobile marketing ranging from strategic or operational decision making to technical issues that occur in the execution of marketing activities. Research from diverse academic disciplines such as operations management, information systems, marketing, strategic management, organizational behavior, and technology management are welcome.

Topics of relevance for the special issue include (but are not limited to) the following:

• Consumers’ perception and attitudes toward mobile marketing
• Role of context in mobile marketing
• Technologies that support and enhance mobile marketing
• Architectures and frameworks for mobile marketing
• Mobile marketing models
• Personalization in mobile marketing
• Customer profiling in mobile marketing
• Customer targeting
• Evaluation of mobile marketing activities and systems
• Design and implementation of mobile marketing systems
• Agent based mobile marketing systems
• Critical success/failure factors of mobile marketing
• Content design of mobile advertising and promotions
• Security and privacy issues in mobile marketing
• Assessment and metrics for mobile marketing
• Case studies in mobile marketing

IMPORTANT DATES:
31 January, 2007: Due date for full paper submissions for special issue
28 February 2007: Outcomes of initial screening sent to authors
30 May 2007: Outcomes of first round reviews sent to corresponding authors
31 July 2007: Due date for resubmission of papers with required revisions
30 September 2007: Final decision
31 October 2007: Due date for authors of accepted papers to submit papers formatted according to instructions

INSTRUCTIONS FOR SUBMISSION:
A submitted paper must not have been published, accepted for publication, or presently be under consideration for publication elsewhere. A standard double-blind review process will be used to select papers for the special issue. Any paper that fails to meet the required revisions after the reviews will be rejected. Electronic submission is required. The manuscript in PDF format must be emailed to the guest editor. A complete submission must include three separate PDF files: (1) the cover letter, (2) the title page, and (3) the manuscript without authors’ names. Please specify “IJEB Special Issue Submission” in the “Subject” of your e-mail. The submitted manuscripts should follow the formatting guidelines outlined in the “Paper submission requirements” available at http://www.icebnet.org/author/. For more information about the journal please visit

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