Food Marketing to Children
Introduction
Special Issue of Young Consumers on Responsible Food Marketing to Children; Deadline 30 Aug 2006
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Date: Thu, 3 Aug 2006 17:29:49 +0100
From: "Kate Snowden" <KSnowden@emeraldinsight.com>
Young Consumers
Insight and ideas for responsible marketers
Call for papers
Responsible food marketing to children
There has been widespread criticism in the Western press and media recently, from consumer groups and politicians, about the way in which children are targeted as consumers by marketers. Although young consumer’s food choices are affected by many factors, food marketing plays an influential role.
In a 2005 report the Center for Science in the Public Interest stated that “Children receive about 65 messages from television advertising each day (about half are for food), along with many additional messages from websites, schools and in retail stores. Given how often companies communicate with children about food, those who manufacture, sell and promote food to children have an enormous effect on parent’s ability to feed their children a healthy diet”1
The Managing Editor of Young Consumers would like to invite contributions for the forthcoming issue focusing on responsible food marketing to children.
Young Consumers is a quarterly research journal providing the latest thinking, research and new approaches on marketing to children and young people.
The journal draws on the experience and knowledge of children and youth marketers, advertising agencies, market researchers and the very best academic research. It provides practical guidance through industry initiatives, reports, interviews and book reviews on the latest ideas alongside articles that represent fundamental new thinking.
Possible topics include:
- Advertising
- Building brands
- Child development
- Consumer behaviour
- Corporate and social responsibility
- Ethical marketing
- Industry initiatives
- Marketing
- Media consumption
- Merchandising and store layout
- New product development
- Packaging design
Submissions of no more than 4,000 words should be emailed to the Managing Editor, Kate Snowden (ksnowden@emeraldinsight.com) by August 30th 2006.
Further details about Young Consumers can be found at www.emeraldinsight.com/yc.htm
1Center for Science in the Public Interest (2005) “Guidelines for Responsible Food Marketing to Children” [] Accessed online 3rd August 2006
Kate Snowden
Managing Editor
Emerald Group Publishing Limited
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