MSI Research Priorities 2006-2008
Introduction
The Marketing Science Institute announces the overarching theme and research priorities for the 2006-2008 time period
: : : Posting
Marketing Science Institute has announced its Research Priorities for 2006-2008.
The "Connected Customer" is the overarching theme of the new priorities, and MSI has linked this theme to three capital research topics:
- Connecting Innovation with Growth,
- Connecting Customers with the Company, and
- Connecting Metrics with Marketing Strategy.
More information is available on the MSI Web site –
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