Marketing and Public Policy Conference
Introduction
Washington, D. C., 31 May - 3 Jun 2007; Deadline 13 Nov 2006
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Marketing and Public Policy Conference
Hilton Washington, Washington, D. C.
31 May – 3 June 2007
Meeting Social, Ethical, and Regulatory Challenges in the 21st Century
The 2007 Marketing and Public Policy Conference will be held in Washington DC at the Hilton hotel with easy access to Washington attractions and fine restaurants. The conference co-chairs (Manoj Hastak, John L. Swasy and Sonya A. Grier) are seeking submissions of abstracts, completed papers and special session proposals dealing with issues of continuing and current concern in the area of public policy and marketing. A diversity of theoretical perspectives and methodological approaches is encouraged.
More information and updates, including the call for papers, at
The MPPC has traditionally focused on the ways in which marketing contributes to consumer, competitor, and societal problems resulting in the need for public policy, ways in which public policy actions effect solutions to these problems, and ways in which marketing practices have been impacted by these policy interventions. Scholars from a variety of academic disciplines as well as marketing professionals, legal practitioners, government representatives, business and consumer advocates are all encouraged to participate in this conference.
Topics of interest include (but are not limited to) the following:
- Disclosures in advertising and marketing communication
- Misleading/ deceptive advertising
- Social marketing initiatives
- Issues at the intersection of public policy and social marketing
- Risk communication and risky behavior
- Unintended consequences from public policies and marketing practices
- Consumer vulnerability and risk
- Internet consumer protection, privacy, and information sharing
- International consumer and marketing policy issues
- Consumer behavior research related to public policy
- Social and policy issues in newly marketized economies
- Public health and healthcare
- Competition and antitrust issues
- Intellectual property rights
- Corporate lobbying, business ethics, and corporate responsibility
- Environmental issues and policy
- Not-for-profit marketing concerns and issues
- Consumer product safety issues
Submissions for competitive papers, special sessions, and working papers/extended abstracts must be received no later than Friday, November 13, 2006. Notification of acceptance in one of these three categories will be made by Friday, January 26, 2007.
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