Intl J Electronic Marketing & Retailing
Introduction
Announcing this new journal edited by Dinesh S. Dave and Michael J. Dotson
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CALL FOR PAPERS
INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING & RETAILING
The International Journal of Electronic Marketing & Retailing (IJEMR) is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.
Objectives
The objectives of the IJEMR are to attract and publish theoretical, conceptual, and empirical manuscripts from academics and professionals from all disciplines regarding a wide range of contemporary issues in electronic marketing and retailing. The aims of the journal are to disseminate knowledge; provide a learned reference in the field; and facilitate communication between academic and research experts, and executives.
Readership
Academics, researchers, professionals, and executives engaged in e-marketing and retailing.
Contents
The IJEMR will publish original, high quality, theoretical, conceptual and empirical manuscripts from academicians, researchers, and professionals.
Subject Coverage
The coverage of the IJEMR includes, but not limited to, the following subjects pertaining to electronic marketing and/or retailing:
- Emerging advances in e-marketing and its applications
- Supply chain management
- Channel management
- Etailing
- Creativity in Internet marketing and retailing
- Internet branding
- Innovation and product development
- Product strategies
- Business strategies
- Marketing strategies
- Marketing research
- B2B and B2C marketing
- Relationship marketing
- Consumer behaviour
- Customer relationship management
- Direct marketing
- Promotion
- Sales management
- Public relations
- International issues
- Business policy and decision-making
- Security and privacy issues
- Ethics and legal issues
Specific Notes for Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. Submit your paper via email (IJEMR@APPSTATE.EDU) as an MS Word file attachment to Professor Dinesh S. Dave, Editor or Professor Michael J. Dotson, Editor:
Prof. Dinesh S. Dave
Department of Computer Information Systems
John A. Walker College of Business
Appalachian State University
Boone NC 28608, USA
ijemr@appstate.edu
daveds@appstate.edu
Prof. Michael J. Dotson
Department of Marketing
John A. Walker College of Business
Appalachian State University
Boone NC 28608, USA
ijemr@appstate.edu
dotsonmj@appstate.edu
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