Online Customer Behavior
Introduction
Special Issue of the Journal of Customer Behaviour On Changes, Challenges and Cherished Paradigms ? Online Customer Behaviour; Deadline 31 Oct 2006
: : : Posting
: : cfp
Date: Mon, 10 Jul 2006 10:12:57 +1200
From: "Ken Deans" <KDeans@business.otago.ac.nz>
Journal of Customer Behaviour – Call for Papers
Special Issue on:
CHANGES, CHALLENGES AND CHERISHED PARADIGMS – ONLINE CUSTOMER BEHAVIOUR
The intended audience for the Journal of Customer Behaviour is all persons with a professional interest in customer behaviour
Guest Editors:
Dr Kenneth R. Deans (Department of Marketing, University of Otago, New Zealand)
Dr Maree Thyne (Department of Marketing, University of Otago, New Zealand)
Purpose and Scope:
There has been much researched and reported on the effect the Internet has had on ways companies communicate, distribute, transact and manage customer relationships. Research to date has often focused on the changes apparent as a result of the adoption of the technology and the impact on the firm. However Internet based business continues to have a profound and often challenging effect on all aspects of customer behaviour. A key challenge facing marketers is to better understand this behaviour (individual and organisational) in the online environment.
The aim of this special issue is to address these changes and challenges, to review and re-work many of the paradigms and modus operandi long cherished in marketing theory and to offer new insights that will better inform practitioners.
We invite original contributions documenting the implications for marketing practice in the following areas or any relevant area agreed by the Special Edition editors:
- relationship management
- negotiation
- distribution
- communication
- promotional initiatives
- transactions
- consumer purchase behaviour
- online business hubs
- security
- information search behaviour
- portals
- diffusion
- pricing
- internationalisation
- growth strategies
- networks & communities
- trust
- intermediaries
Submission Guidelines
All papers should be between 4000-6000 words in length. Further information and guidelines to contributors can be found on the Journal of Customer Behaviour website:
Evaluation criteria
Each submission will be double blind reviewed. A two phase review process is planned, to allow for considering the appropriateness of the article to the special issue and for the revision, if necessary, of papers. The timetable for this process is:
Deadline for Manuscript submission: 31st October 2006
All manuscripts should be submitted to Dr Kenneth R. Deans, KDeans@business.otago.ac.nz
Dr Kenneth R Deans
Senior Lecturer & Deputy HOD
Department of Marketing
University of Otago
PO Box 56
Dunedin
NEW ZEALAND
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