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Date: Fri, 7 Jul 2006 13:15:58 +0300
From: "Demetris Vrontis" <vrontis.d@intercollege.ac.cy>

Call for Papers

Journal for Global Business Advancement  (JGBA)
ISSN (Online): 1746-9678  –  ISSN (Print): 1746-966X

Special issue on

“International Branding and Marketing Communications”

Guest Co-editors:    

Demetris Vrontis, PhD, Intercollege, Nicosia, Cyprus
Ioanna Papasolomou, PhD, Intercollege, Nicosia, Cyprus
Tony Proctor, PhD, Chester Business School, UK

Manuscripts are solicited for a special issue of the Journal for Global Business Advancement.  The articles in this special issue will present current, state-of-art research and critical thinking, designed to equip scholars and practitioners with the knowledge base necessary in this specific area of marketing.

Each article will cover the core theories, essential research tools, and emerging perspectives in important areas or specific topics in international marketing communications.  Specifically, papers should be related to marketing communications, with specific reference to advertising, sales promotion, direct marketing, e-marketing, public relations, publicity, exhibitions, sponsorship, word of mouth communication and branding.  As markets are becoming increasingly more competitive, papers for this special edition should consider the ways in which marketing communications can help corporations to face the challenges and opportunities that arise in the global marketplace.   Papers will only be considered for publication if they examine effectively marketing communications.

The special issue aims to include, but should not be limited to, the following topics:

• The effect of the marketing environment on marketing communications for multinationals
• The use of advertising, promotion, branding and integrated marketing communication by multinationals
• Marketing communication strategies used by multinationals to overcome fierce competition locally and internationally
• Marketing communications as a means of creating competitive advantage and differentiation.
• Marketing opportunities and threats for multinationals and their effect on marketing communications.
• Challenges to standardization or adaptation in finding an effective communication mix.
• Marketing communications behaviour as a result of company size, type and kind of operation.
• Business-to-business marketing for multinationals
• Integrated marketing communications for multinationals
• Corporate marketing communications
• International/Global Marketing communications for multinationals

Submissions should be original contributions and should not be under consideration for any other publication at the same time.  The deadline for submissions is January 8 2007.  As a guide, articles should be between 4000 and 6000 words in length. The abstract should be comprehensible without reference to the text and should not exceed 200 words.  Papers should be in line with the Author guidelines to the Journal of Global Business Advancement (JGBA).  For details on author’s guidelines please visit

Authors should submit an electronic copy or post four copies of their manuscript together with original illustrations and a covering letter to either of the Guest Co-editors of the special issue at the following addresses:

Dr Demetris Vrontis, Head of Marketing Department, School of Business, Intercollege, 46 Makedonitissas Avenue, P.O.Box 24005, 1703 Nicosia, Cyprus, Tel: (00 357) 22 841615, Fax: (00 357) 22 353722, Email: vrontis.d@intercollege.ac.cy

Dr Ioanna Papasolomou, Associate Professor, Marketing Department, School of Business, Intercollege, 46 Makedonitissas Avenue, P.O. Box 24005, 1703 Nicosia, Cyprus, Tel: (00 357) 22 841500, Fax: (00 357) 22 353722, Email: papasolomou.i@lim.intercollege.ac.cy

Dr Tony Proctor, Professor in Marketing, Department of Leadership and Management, Chester Business School, Univeristy of Chester, Parkgate Rd. Chester CH1 4BJ, United Kingdom, Email: t.proctor@chester.ac.uk

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