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Date: Wed, 21 Jun 2006 15:12:48 -0400
From: Raymond Taylor <raymond.taylor@villanova.edu>

AAA’s Fourth Asia-Pacific Conference
 
American Academy of Advertising
and Korea Advertising Society

2007 Asia-Pacific Conference in Cooperation with Korea University

May 31-June 2, 2007

KOREA UNIVERSITY BUSINESS SCHOOL SEOUL, KOREA

Call for Competitive Papers & Special Topics Sessions Proposals Based upon the success of the American Academy of Advertising’s first three Asia-Pacific Conferences in Japan in 2001 and 2003 and in Hong Kong in 2005, we are planning the 2007 event to be held at Korea University in Seoul, Korea. This will be an exciting event that focuses on research and special topics about the Asia-Pacific region. Bob King will describe logistical details in his separate announcement.

Competitive Papers

You are invited to submit competitive papers relevant to any aspect of advertising (theoretical, methodological, empirical, or philosophical) in one or more Asia-Pacific country(ies), or in any multiple countries involving at least one Asia-Pacific country, to the 2007 Asia-Pacific Conference. A Conference Proceedings will be published in an electronic format. All submissions are subject to blind review. Completed papers will be given first preference. However, very detailed abstracts of at least 8 pages will be considered. Papers and detailed abstracts are obligated to publish either the entire paper or a one-page abstract of the paper in the Proceedings. The Proceedings are copyrighted, and submissions may not be under consideration at other journals or conferences. Nevertheless, publication of an abstract does not preclude future publication of the full research paper elsewhere. When submitting papers to be reviewed, you must include a statement indicating that at least one author of the paper agrees to register for the conference and to present the paper. Only an author or co-author may present a paper, and if a paper is not presented by an author or co-author, it will not be published in the 2007 Asia-Pacific Conference Proceedings.

Special Topics Sessions

You are invited to submit proposals for special topic sessions. The length of these sessions may vary based on the topic and number of participants. The sessions are designed to offer information and dialogue on topics of importance to advertising education and/or practice (such as current curriculum or practitioner issues and creative topics) in the Asia-Pacific region or in multiple countries including at least one Asia-Pacific country. Submission must include:

1. a clear rationale for addressing the topic at this conference including the value of the session to conference attendees;
2. names, affiliations, and specific roles of all participants (note that blind reviews are not possible with these proposals because the value of a proposal depends in part on the selection of appropriate participants);
3. the length of time you believe you would need for the session; and
4. details of how the session will be conducted under a unifying theme, including progression among sections and participants. Special topics participants listed in the proposal are expected to have agreed to register and attend the conference. Accordingly, submissions must include a statement indicating that all presenters agree to register for and present at the Conference. In addition, Special Topics Chairs are responsible for generating a one-page summary prior to the session for inclusion in the 2007 Asia-Pacific Conference Proceedings as a non-refereed publication.

Submission Requirements and Deadlines

All competitive papers and all proposals for special topics sessions must be in English and be submitted no later than Friday, September 15, 2006. Please send a complete copy of your paper or proposal as an e-mail attachment in MS Word format. Your cover memo should include:

1. the title of your paper or proposal, the name(s), affiliation(s), address(es) including e-mail address(es) of the author(s) or special topic session chair and presenters. Please designate a single contact person and provide phone and fax numbers for that person as well. You will receive an e-mail acknowledgement upon receipt of your submission.
2. a statement indicating that all paper or session presenters agree to register for the conference and to participate as specified.
3. identification of one or a few keyword(s) (e.g., copytesting, media measurement, new technologies, advertising education, etc.) as well as the specific country(ies) of focus to facilitate the review process.

Competitive paper submissions and special topic sessions can be e-mailed to Charles R. Taylor or Doo Hee Lee at the following addresses:

Professor Charles R. Taylor
Villanova University, USA
Tel: 1-610-519-4386
Fax: 1-610-519-5364
E-mail: raymond.taylor@villanova.edu

Professor Doo Hee Lee
Korea University
Tel: +82-2-3290-1016 
Fax: +82-2-953-2325
E-mail:  dooheelee@korea.ac.kr

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