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Advertising Education Collection

Introduction

Jef Richards announces the creation of the Advertising Education Collection. He seeks books, papers, biographies, interviews, program histories and other items

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Date: Sun, 18 Jun 2006 09:02:38 -0500
From: Jef Richards <jef@mail.utexas.edu>

SAVE AD EDUCATION’S HISTORY!

We have a new initiative.  We would like to create an Advertising Education Collection … a compilation of books, papers, bios, interviews, etc., dealing with the advertising education since its inception.  Advertising Education at the university level, after all, is just over 100 years old, and the longer we wait to collect such materials, the more likely it will disappear.

We’re asking for your help.  Many of you have materials stuck in drawers or between the cushions on your sofa that might be useful contributions to this Collection.  We are interested in the history of ad programs, biographical information on influential ad educators like Ernie Sharpe, Charles Sandage, W. F.G. Thacher, and more.  Even photographs would be nice.  The original item, or a digital file would be welcomed.  Old textbooks, too, might be worth adding to this collection.

If you have ANYTHING you feel might be a worthwhile addition, and you’re willing to part with it (or a copy of it), please contact us as soon as possible.  We hope this will be a service to the academy and the profession of advertising.  And our hope is to write yet another book, using some of what we collect, which we’ll try to distribute free of charge, once again, if we can raise the funding.

PLEASE dig through your book cases and file cabinets, and try to help us preserve the history of advertising education.  Your contributions to this cause can be sent to Jef Richards, Advertising Department, 1 University Station A1200, The University of Texas, Austin, TX 78712.

Jef I. Richards (jef@mail.utexas.edu)
Billy I. Ross (billy.i.ross@ttu.edu)


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