Journal of Marketing Theory and Practice
Introduction
The journal is now affiliated with the Society for Marketing Advances with Greg W. Marshall as editor
: : : Posting
Date: Tue, 13 Jun 2006 20:23:20 -0400
From: "Journal of Marketing Theory and Practice" <editor@jmtp-online.org>
IMPORTANT UPDATES ON THE JOURNAL OF MARKETING THEORY AND PRACTICE
Several important changes in the Journal of Marketing Theory and Practice have taken place over the past several months. Among those are:
- New publisher – M.E. Sharpe, Inc.
- New academic society affiliation – Society for Marketing Advances (SMA) – membership includes a subscription to JMTP (4 issues per year)
- New editor – Greg W. Marshall
- Enhanced format and design
- Greatly increased presence both inside and outside the U.S.
- Reconstituted Editorial Review Board and Senior Advisory Board
- All-electronic manuscript review system
- No page charges
Below is the official positioning statement for the JMTP:
The Journal of Marketing Theory and Practice is positioned as a high quality journal internationally that is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP values both conceptual and empirical work by academicians so long as the work provides strong implications for the managerial practice of marketing.
The changes in JMTP began with Volume 14, Number 1 (Winter 2006). For information about JMTP including its history, new submission instructions and style guide, subscription information, and an invitation to serve as a reviewer, please visit the new JMTP Web site at .
Greg W. Marshall, Editor
Journal of Marketing Theory and Practice
Crummer Graduate School of Business
Rollins College
Winter Park, FL
Garrett Epps, Editorial Assistant
Email: editor@jmtp-online.org
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