Lilien, Kotler and Moorthy Marketing Models
Introduction
Gary Lilien seeks feedback on a "print-on-demand" version of the book
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Date: Tue, 13 Jun 2006 12:29:38 -0400
From: "Gary L. Lilien" <GLilien@psu.edu>
Marketing Models (1992) Lilien, Kotler and Moorthy Reprint?
The above title is out of print and the copyright has been returned to the authors. The authors are considering producing a print-on-demand version, with a price in the $50 to $75 range. The book would be available direct from the publisher as well as through Amazon.com and other online distributors. If you have interest in keeping the book in print for your use or for your PhD students, email that interest to Gary Lilien GLilien@psu.edu. The authors will only proceed if there is sufficient interest