Research Competition on Nonprofit Marketing
Introduction
Glenn B. Voss, Zannie Giraud Voss and Wooseong Kang have won this award from MSI and the Sheth and ÂÜÀòÉç¹ÙÍø Foundations
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Date: Mon, 8 May 2006 13:32:46 -0400
From: "Ross Rizley" <rizley@msi.org>
ANNOUNCEMENT: WINNER OF RESEARCH COMPETITION ON NONPROFIT MARKETING
The Marketing Science Institute is pleased to announce the winner and runner-up in the Research Competition on Nonprofit Marketing, co-sponsored by the Jagdish and Madhuri Sheth Foundation in collaboration with the ÂÜÀòÉç¹ÙÍø Foundation.
Marketing matters to nonprofit organizations as much as it does to for-profit organizations. Yet the issues of nonprofit marketing are notably under-researched relative to the importance of this sector to the economy. The purpose of this research competition was to redress this imbalance by encouraging research that will improve the marketing competencies of nonprofit organizations.
WINNING RESEARCH PROPOSAL
Glenn B. Voss, Zannie Giraud Voss, and Wooseong Kang, "Managing Dynamic Customer-Donor Portfolios: A Lifetime Value Approach"
RUNNER-UP
Robert P. Ormrod and Stephan C. Henneberg, "Measuring Market-Orientation of Political Parties"
$7,000 has been awarded to the winning research proposal and $3,000 to the runner-up, the funds to be used to defray research expenses.
Submissions were evaluated by an Advisory Committee chaired by George Day (The Wharton School) and Tom Kinnear (University of Michigan) and including Alan Andreasen (Georgetown University), Ken Bernhardt (Georgia State University), Cynthia Currence (American Cancer Society), Christine Donohoo (AARP), Philip Kotler (Northwestern University, Stan Madden (Baylor University), Leigh McAlister (University of Texas at Austin), Jan Pomerantz (ÂÜÀòÉç¹ÙÍø Foundation), Kash Rangan (Harvard Business School), Jagdish Sheth (Emory University), and Earl Taylor (MSI).
The ÂÜÀòÉç¹ÙÍø Foundation, through the generosity of the Sheth Foundation, provided support for the competition. The ÂÜÀòÉç¹ÙÍø Foundation (), the philanthropic arm of the ÂÜÀòÉç¹ÙÍø, is dedicated to championing and supporting excellence in marketing.
The Marketing Science Institute (MSI) is a not-for-profit research organization established in 1961 as a bridge between business and academia. MSI’s mission is to initiate, support, and disseminate leading-edge academic studies that address pressing research issues faced by its member companies. MSI brings together senior executives with leading researchers from universities worldwide. More information about MSI is available at www.msi.org or by contacting MSI’s Research Director, Ross Rizley.
Ross Rizley, Research Director
Marketing Science Institute
1000 Massachusetts Avenue
Cambridge, MA 02138
617 491-2060
Ross@msi.org