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Retailing SIG Teachable News Stories

Introduction

Dunkin Donuts repositioned; Culture change at J.C. Penney; Wal-Mart's Smiley Face Demoted; Wal-Mart infatuation; Tokyo Loves NY

If you find an article that is of use for teaching marketing, email arc@ama.org — ch

Thanks to Kristy Reynolds, University of Alabama


: : : : Kristy’s Corner

: : sig

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