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Date: Thu, 27 Apr 2006 22:43:59 -0400
From: "Thomas, Greg" <GMTHOMA@emory.edu>

ZIBS Doctoral Dissertation Competition

Proposal Guidelines for 2006

Overview

The Zyman Institute of Brand Science is pleased to announce its competition for the best doctoral dissertation proposal on the topic of branding. This annual competition will grant up to $5,000 for the winning proposal.

How to Enter the Competition

• Submission Time Frame: Submissions will be accepted between January 1st and July 31st, 2006.
• Proposal Content: Proposals must include a brief statement of the research scope, a description of the academic context and impact, hypothesis to be tested, methodology to be employed, analysis to be performed, an indicative bibliography, and the likely business impact.
• Candidacy: Entrants must be candidates for the doctorate in marketing or a related field (psychology, economics, strategy, management, finance, organizational behavior, etc).
• Research Stage: The dissertation must be no more than 50% completed at the time of submission, and the primary thesis advisor must approve the submission of the proposal for the competition.
• Advisor Approval: A letter from the primary thesis advisor approving the submission and certifying that the dissertation is no more than 50% completed at the time of submission must be delivered (or postmarked) by the closing date listed above.
• Submission Eligibility: To be eligible, an electronic version of the proposal must be submitted to the ZIBS by the closing date of July 31, 2006. Submissions should be emailed to Greg Thomas, Director of Programs at greg@zibs.com.
• Blind Review: For blind reviewing purposes, please omit any identifying information from the proposal itself. Please include with your submission a separate hard copy containing your name, the title of the dissertation, and detailed contact information for the doctoral student and thesis advisor(s).
• Research Brief: Proposals must also contain a research brief. This is a concise summary overview that includes the area to be researched, the theory used to address the area, the hypothesis to be tested, the methodology to be employed, analysis to be performed on the data collected, and an indicative bibliography. It is paramount to focus on how the outcome of the research will impact managerial practice.
• Proposal Length: Maximum length of the proposal is 25 double spaced pages, including tables, exhibits, and references. The first page should contain the research brief for the proposal.
• Simultaneous Participation: Participation in other award programs is permitted.

Selection of the Winners

Proposals will be primarily judged on their impact to practice. However, the contribution to the academic theory, creativity, quality of conceptual development, feasibility and appropriateness of the methodology, and fit with the ZIBS’s research priorities are all considerations.

Judges of the competition include academic scholars, practitioners, and the staff of the Zyman Institute.

Winners of the competition will be announced by the end of October.

Prizes and Honors for the Winner

Each winner will receive an unrestricted cash prize of $5,000 intended to support the completion of the dissertation. The prize is distributed with 50% at time of award and 50% at time of submission of the completed dissertation.

Winners are asked to submit the results to the ZIBS working paper series.

Research Priorities at the Zyman Institute of Brand Science

The research priorities at the Zyman Institute include:

• Brand Valuation
• Brand Dynamics
• Response Models
• Private Label
• Services Branding
• B2B Branding
• Technology Branding
• Branding and Financial Market’s Metrics

Preference is given to proposals that address these subjects.

You can view the descriptions of our research priorities on the web at this URL:

Proposals and Inquiries

Proposals and inquiries about the competition should be addressed to:

Greg Thomas
Director of Research and Programs
Zyman Institute of Brand Science
1300 Clifton Road
Atlanta, CA 30322

Tel: 404.727-4613
Email: greg@zibs.com

Winners of ZIBS Doctoral Competition 2005

The Zyman Institute of Brand Science (ZIBS) is pleased to announce the winners and honorable mentions in the ZIBS Doctoral Competition 2005. The competition is repeated annually and is open to submissions on branding.

This year’s winners were difficult to choose as we received many qualified and interesting submissions. The first prize winner is awarded $5,000 and the honorable mention winners are awarded $1000. All the winners are developing their research under the official banner of ZIBS.

The winners are listed below:

First Prize

Benjamin Kartono
PhD Candidate in Marketing
Johnson Graduate School of Management
Cornell University
“Linking Consumer-Based Brand Equity to Market Performance: An Integrated Approach to Brand Equity Management”

Honorable Mentions

Ashok K. Lalwani
University of Illinois, Urbana Champaign
“Negativity and Positivity Biases in Product Evaluations: The Impact of Consumer Goals and Attitudes”

Lien Lamey
Catholic University Leuven (ETEW) Belgium
“The Impact of Business-Cycle Fluctuations on Private-Label Share”

Felicia Miller
University of Cincinnati
College of Business
“What do Brands Mean? – A series of three essays that explore the nature of meaning for mature brands”

Contacts:

For further information, please visit or contact:

Zyman Institute of Brand Science
Goizueta Business School

Emory University
1300 Clifton Road
Atlanta, Georgia 30322 USA
Main: +1 (404) 727-9172

Web:

Academic Facing Contacts

Sundar Bharadwaj
Director of Academic Programs
Professor of Marketing
Phone: 404-727-2646
Email: sundar@zibs.com

Doug Bowman
Director of Academic Programs
Professor of Marketing
Phone: 404-727-4613
Email: doug@zibs.com

Sriram Venkataraman
Director, Analytics
Assistant Professor of Marketing
Phone: +1 (404) 727-5275
Email: sriram@zibs.com

Raj Srivastava
Executive Director
Professor of Marketing
Phone: +1 (404) 727-4858
Email: raj@zibs.com

Business Facing Contacts

Greg Thomas
Director of Programs
Phone : +1 (404) 727-4613
Email: greg@zibs.com

Craig Stacey
Director of Research
Phone: +1 (404) 727-4601
Email: craig@zibs.com

Our Mission

The Zyman Institute of Brand Science pursues the advancement of brand driven business performance.
Founded in 2004, the Zyman Institute of Brand Science is driven to become the definitive source for cutting-edge knowledge and thinking about brands. The Institute is an independently managed organization within the Goizueta Business School at Emory University.

Who we work with
The Institute works with top management teams to solve pressing issues in brand strategy.

What we do
The Institute’s lauded scholars lead the development of new knowledge and insights for building, maintaining, enhancing, and revitalizing persistently profitable brands. We help companies link brand equity to business and shareholder value. We help management make decisions in managing brands to accelerate cash flows, enhance cash flows, and reduce vulnerability and volatility of cash flows, and optimize the long-term value of the organization.

How we do it
The Institute works collaboratively with its sponsors, other universities, research organizations, and its members to devise cross-disciplinary solutions for managing real world problems in brand strategy. We play an integrative role in problem solving, and capability building. We focus on viable actions