Journal of Pharmaceutical and Healthcare Marketing
Introduction
A new journal, edited by Avinandan Mukherjee
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Date: Sat, 29 Apr 2006 12:08:32 -0400
From: Editor-Ijphc <editor-ijphc@mail.montclair.edu>
Journal of Pharmaceutical and Healthcare Marketing. Ever since the discontinuance of the erstwhile Journal of Healthcare marketing, there has been a discernable paucity in good publishing outlets in this area. This unique journal addresses state of the art research in the marketing of pharmaceutical and healthcare products – sectors that are critical to the global society and economy. The International Journal of Pharmaceutical and Healthcare Marketing is a double-blind reviewed research journal dedicated to advancing our theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. The journal will be a leading specialist reference resource of academic information and analysis, highlighting cutting edge research, new concepts and theories, and fresh practical ideas and initiatives that can be readily applied in the pharmaceutical and healthcare industries.
The journal will include empirical studies, conceptual papers, case studies, practitioner perspectives, and book reviews. The journal will also be an innovative practical reference that will supply pharmaceutical company management as well as healthcare service providers and managers with insights, techniques and strategies to retain their competitiveness and best satisfy their customers.
For more information on the journal, visit the website:
For submitting papers or for interest in reviewing,
Contact the Editor:
Professor Avinandan Mukherjee
Editor – Intl. Journal of Pharma & Healthcare Mktg.
School of Business
Montclair State University
Montclair, New Jersey 07043, USA.
Ph: 973-655-5126; Fax: 973-655-7673
Email: editor-IJPHC@mail.montclair.edu