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Corporate Social Responsibility Implementation

Introduction

Special Issue of the Journal of Business Ethics; Deadline 31 Jan 2007

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Date: Thu, 27 Apr 2006 09:13:51 +0200
From: "Lindgreen, A." <A.Lindgreen@tm.tue.nl>

JOURNAL OF BUSINESS ETHICS

Call for Papers

Special Issue on Corporate Social Responsibility Implementation

The Journal of Business Ethics announces the call for papers for a special issue on corporate social responsibility (CSR) implementation. The deadline for submission is January 31, 2007.

Purpose of the special issue

Increasingly CSR is gaining prominence among corporations. However, extant research on CSR implementation, either in business-to-marketing or in business-to-consumer marketing, remains scarce, with suggested conceptual frameworks focusing on only limited issues. Also, reported studies oftentimes lack empirical support. Overall, practitioners lack guidance on key CSR implementation issues, including architecture;  management; building and maintenance; repositioning; communication; and performance measures. This special issue seeks to address these gaps. Specific topics in relation to implementation of CSR may include, but are not limited to:

  • Comprehensive frameworks dealing with issues in implementing CSR.
  • Managing CSR architecture in corporations.
  • Organizational adaptations necessary in implementing CSR.
  • Strategic and tactial issues when implementing CSR.
  • Strategies for extending and repositioning CSR programs.
  • Capabilities that are necessary for building, maintaining, growing, and changing CSR commitments.
  • The embeddedment of CSR activities with a corporation’s other business activities.
  • Public crises and their effect on CSS programs and their implementation.
  • Managing CSR in different cultures and across different cultures, including local and global issues in CSR implementation.
  • Managing CSR in the time of mergers and acquisitions.
  • Communicating and reporting to different stakeholders: why, what, how, and when?
  • Implementing and communicating CSR using technology including the internet.
  • Similarities and differences between implementing CSR in business-to-business marketing and business-to-consumer marketing.
  • Measurements for CSR’s performance outcomes.
  • Assessment and audits of CSR programs and activities.
  • Best practices of CSR implementation: necessary activities and add-on activities.
  • CSR standardization and norms (e.g. ISO): advantages and disadvantages.

Preference will be given to empirical papers (both qualitative and quantitative), although theoretical papers that offer comprehensive frameworks of CSR implementation or key issues in CSR implementation are also welcomed. As the Journal of Business Ethics appeals to both an academic and business audience, all submissions should include implications for practitioners.

Processes for the submission of papers

Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication. Submissions should be between 4,000 and 6,000 words in length. Copies should be submitted via email Word attachment (in one file including all figures and tables) to both the special issue editors. The first page must contain the title, author/s, and contact information for the contact author. For additional guidelines, please see the "Notes for Contributors" from a recent issue of the Journal of Business Ethics, or see the home page at

Suitable articles will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper.

Please address questions to the special issue editors:

Dr. Adam Lindgreen
Department of Organisation Science and Marketing
Faculty of Technology Management
TEMA 0.07
Eindhoven University of Technology
Den Dolech 2, Postbus 513, 5600 MB Eindhoven, The Netherlands
Tel: +31 40 247 3700
Email: a.lindgreen@tm.tue.nl

Dr. Valérie Swaen
IAG-Louvain School of Management
Université catholique de Louvain
Place des Doyens 1, 1348 Louvain-la-Neuve, Belgium
Tel: + 32 1047 9156
Email: swaen@mark.ucl.ac.be

François Maon
IAG-Louvain School of Management
Université catholique de Louvain
Place des Doyens 1, 1348 Louvain-la-Neuve, Belgium
Tel: + 32 1047 8457
Email: maon@mark.ucl.ac.be