Business Case Journal
Introduction
Business Case Journal, Special Issues on Marketing and Entrepreneurship (Deadline 1 Sep 2006) and on Marketing and Operations (Deadline 1 Jan 2007)
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Date: Mon, 17 Apr 2006 16:51:54 -0400
From: Martha Fransson <fransm@rpi.edu>
CALL FOR CASES
SOCIETY FOR CASE RESEARCH
BUSINESS CASE JOURNAL
The Business Case Journal will publish two special issues of cases relating to marketing:
Marketing and Entrepreneurship Winter 2006/2007
Deadline for submission: September 1, 2006
Marketing and Operations Summer 2007
Deadline for submission: January 1, 2007
Each case must be accompanied by a Teaching Note containing the following sections: Case Overview including statement of application; Learning Objectives using Bloom’s Taxonomy (the BCJ prefers LOs at level 3 or higher); Research Basis; Questions organized to achieve the LOs with each question followed by a completely written out answer; Epilogue (if any); Endnotes; References; and Additional Pedagogical Material (if any).
Each case and Teaching Note will be triple blind reviewed. It is expected that submissions will go through two rounds of review prior to acceptance.
At least one author of each case must be a member of SCR at the time the case is submitted. See the Business Case Journal, Editorial Policy and Guidelines, at for additional submission requirements.
The Editor for these two special issues will be Martha C. Fransson, Clinical Associate Professor, Lally School of Management & Technology, Rensselaer Polytechnic Institute, 275 Windsor Street, Hartford, CT 06120-2991. She may be contacted at fransm@rpi.edu or by phone at 860-548-7831(campus) or 860-841-6860 (mobile).