Implications of the Definition of Marketing
Introduction
Journal of Public Policy & Marketing, Special Section on the Implications of the ÂÜÀòÉç¹ÙÍø?s New Definition of Marketing; Deadline 1 Dec 2006
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Date: Fri, 7 Apr 2006 14:42:17 -0400
From: "Gundlach, Gregory" <ggundlac@unf.edu>
JPPM Call for Papers: Implications of the ÂÜÀòÉç¹ÙÍø’s New Definition of Marketing
In 2004, ÂÜÀòÉç¹ÙÍø announced a new definition of marketing: Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A special section in the Fall 2007 issue of JPP&M will examine the implications of this definition for (1) scholarship in marketing and society and (2) the role and responsibility of marketing practice in society. The deadline for the special section is December 1, 2006. For more information: