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Date: Mon, 20 Mar 2006 11:53:31 -0500
From: "TERRI BARR" <BARRTF@muohio.edu>

Journal of Marketing Education
Call for Papers

Special Issue on
Best Practices in Teaching Marketing Abroad
Deadline for Submission of Manuscripts:
January 1, 2007

The Journal of Marketing Education, the leading scholarly journal devoted to issues in marketing education, is publishing a special issue on teaching marketing outside of the faculty member’s home country.  This special issue is intended to provide best practices for marketing educators who have, are, or may be considering teaching abroad. 

The overall focus of this special issue is on the internationalization of marketing faculty; not teaching International Marketing. So any topic that fits into this broad theme is appropriate for the issue.  We especially encourage submissions from non-U.S. based faculty who could share their insights regarding teaching students in their home countries as well as their thoughts on teaching U.S. students.

Pick up any newspaper and you will read about some issue, international in scope, which is affecting the way businesses function.  In today’s environment, it has become increasingly more important for our students and faculty members to be equipped to address marketing decision making from a global perspective.  Our students often gain an appreciation for a diverse marketplace as they travel overseas to study or vacation.  Many of us too, take advantage of international teaching and research opportunities to gain that same perspective. 

However, the decision to work outside of one’s home country introduces a new set of opportunities and challenges for faculty to consider.  This special issue of JME is dedicated to sharing our international work experiences with one another.  Topics that are appropriate for this issue include, but are not limited to: 

• Differences in student learning styles; challenges that accompany these differences; successful strategies for dealing with learning style differences
• Differences in student attitudes toward and expectations of learning, faculty, marketing in general or specific areas therein (advertising, sales, strategy, etc.); strategies for addressing and managing these differences
• Differences in teaching styles of overseas faculty; challenges faced by foreign faculty when teaching U.S. students
• Utilization of specific learning techniques (cooperative learning; simulation; field work; projects) that have/have not worked and why
• Encouraging US students to engage in foreign environment;  how to make sure that students are getting everything that they can from their international experiences
• Identification of individual differences that appear to affect why some students/faculty choose overseas experiences while others don’t
• Measuring outcomes of international travel experiences for students and faculty
• What are the options for faculty considering an international assignment?  Issues surrounding career-stage and family – when is the right time to take an international assignment?  Where do I want to go?   And for how long?  What incentives would I need to get me there?
• Ideas for teaching specific classes overseas;  how to internationalize a class, find guest speakers, arrange company tours
• Advising students on the range of international opportunities available to them
• The joys and challenges of teaching and/or doing research outside of one’s home country
• Requiring students to have an international experience; how has that been arranged/managed? 
• International internships for students; visiting faculty positions; how to find them; how to manage them?

Authors should follow the general submission guidelines of the Journal of Marketing Education located at the back of any current JME issue as well as the publisher’s (Sage) web site at:

.

Authors should contact the Special Issue Editor with questions regarding submission topics and/or the review process.

All manuscripts should be submitted electronically forwarded to the Special Issue Editor at the address below:

Terri Feldman Barr, JME Special Issue Editor
Department of Marketing
200 Upham Hall
Miami University
Oxford, Ohio  45056
Phone:  (513) 529-3096
Fax:      (513) 529-1290
E-mail:  barrtf@muohio.edu