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Date: Tue, 21 Mar 2006 12:51:32 -0500
From: "Suneela Aras" <suni@distributivenetworks.com>

CALL FOR ARTICLE SUBMISSIONS
Mobile Marketing Association’s Journal of Mobile Marketing

June ’06 Issue

The use of the mobile channel for marketing, i.e. mobile marketing, is a growing worldwide phenomenon. Commercial mobile marketing initiatives began in 1997 and published research on the topic first appeared in 2001.  Since then the field of mobile marketing has drawn the attention of academics and industry practitioners alike.  Companies throughout the world have invested heavily in the creation and use of mobile marketing technology and services. Academics have conducted conceptual and empirical studies to understand this powerful and growing phenomenon; however, there is still limited knowledge on mobile marketing enablers and key drivers.   

In order to address these issues, the Mobile Marketing Association (MMA) is launching the MMA Journal of Mobile Marketing. The first issue will be published, in electronic form, in June ’06.  The MMA is requesting article submissions from industry practitioners and academics.  Contributing articles should provide insight into the theoretical basis and practice of mobile marketing to help guide and influence the field of study as well as the commercial use of mobile marketing.

ÂÜÀòÉç¹ÙÍøt the Journal of Mobile Marketing

The MMA Journal of Mobile Marketing (MMA-JMM) is published by the Mobile Marketing Association () twice per year (June and December). The MMA-MMJ, the first journal of its kind dedicated to mobile marketing, includes contributions from academics as well as industry experts and thought leaders.  The MMJ includes 10 peer-reviewed articles, seven from academics (professors, researchers, or students) and three from industry experts. Contributing articles are conceptual, qualitative, and quantitative in nature and will add to the growing body of knowledge within the field of mobile marketing.

The journal will be free to all MMA members and current authors. There is a nominal subscription fee to non-members.

Invited Submissions:

Individuals interested in submitting articles (4,000-5,000 words) should submit their draft or prospectus to the MMA no later than April 15, 2006. 

Submissions should be emailed in MS Word to mmajournal@mmaglobal.com.  Suggested topics include:  

• Consumer acceptance: Factors driving or inhibiting
• Consumer demographic adoption curves (or something along these lines)
• Conceptual models and theory framing the field of mobile marketing
• Value chain, regulation, and related business influencers
• Mobile commerce
• Meta analysis on the current state of research and body of knowledge in the field
• Application of multimedia
• Analysis of the various delivery methods: SMS, MMS, IR, Bluetooth
• Analysis of future trends and impact of such

The MMA Journal of Mobile Marketing is developed by the MMA Academic Outreach Committee. The journal is edited by Gerry Christensen. Gerry has over 18 years of experience in planning, engineering, and product management, and business development telecommunications network, applications and services. He has specialized technology and applications experience in the areas of mobile location services/technology, mobile messaging services, and prepaid wireless. 

Gerry’s education includes a Bachelor of Science degree in Industrial Engineering, a Masters degree in Business Administration, and he is a registered Professional Engineer.  He is author of the books Data on SS7 and Yes 2 Prepay and is co-author of the books Mobile Positioning and Location Management and Wireless Intelligent Networking.  Gerry is also editor of the acclaimed mobile communications web site .

By submitting an article or other written work to the MMA-JMM you represent and warrant that: (1) the work you submit is original and that you are the sole creator of the work and have full power and authority to all ownership in the work; (2) the work you submit has not been previously published anywhere in whole, or in part; (3) the work does not, and if published will not, infringe upon any copyright, trademark or other right of any third party; and (4) the work is true and contains no matter that is defamatory.  You agree to cooperate with the MMA-JMM in its defense of any action related to the work you submit. In addition, you agree to indemnify and hold the MMA-JMM and the MMA harmless from any and all claims, losses and expenses that are a result of your breach of the foregoing representations.

You grant to the MMA-JMM full and complete ownership in and to any and all work submitted in all forms of media now known, or hereafter devised, including but not limited to all print, computer, on-line, audio, video, Internet and other electronic media or publications in both the original and all foreign languages.   You understand and agree that the MMA-JMM shall have the full right and authority to edit, market, and distribute any work submitted in its sole and absolute discretion.