Loyalty, Retention and CRM
Introduction
Journal of Consumer Marketing, Special issue on Customer Loyalty, Retention, Customer Relationship Management. Deadline 15 May 2006
| : : : Posting
: : cfp |
Related ARContent: |
Date: Mon, 20 Mar 2006 11:09:36 -0000
From: "Richard Whitfield" <RWhitfield@emeraldinsight.com>
CALL FOR PAPERS
Journal of Consumer Marketing
Special issue on
Customer Loyalty, Retention, Customer Relationship Management (CRM)
The Editor of Journal of Consumer Marketing invites practitioners, consultants, and academics to submit papers worthy of contribution to the literature for a special issue devoted to customer loyalty, retention and customer relationship management.
Customer loyalty programs have become increasingly popular, as in virtually every vertical market, and in all parts of the globe, loyalty marketers have employed the tactics of recognition and reward to identify, maintain and increase the returns from their best customers. This means that marketing must always be trying to find out what consumers are doing (behavior), thinking (feelings) and what external things (environment) are affecting their buying decisions. Possible topics will include, but are not limited , to the following:
- Can customer loyalty be bought?
- Best practices in design and evaluating promotional offers
- What [marketing] skills are needed to maximize efforts?
- How do you turn marketing strategies into profit?
- How do you create/implement a profitable business-to-business loyalty program?
- Loyalty technology trends
- How do you create a successful customer loyalty, retention and CRM program for the 50+ marketplace?
- Loyalty And The Law
- Building Customer Relationships In An Age Of Disconnection
- Personalization Technology: New Tools For Loyalty Marketing
- Measuring Loyalty ROI: Key Points Every Program Must Have
- Nature Vs. Nurture: Behavioral Vs. Demographic Data
- Real Time Loyalty: Opportunities And Challenges
- Effective Resource Reallocation
Papers may be the result of empirical research, comprehensive literature reviews, case studies, marketing practices, or thoughtful analysis. However, to be accepted for publication, all manuscripts must provide practical applications of material presented. Author guidelines and other information can be found on the journal homepage at
It is necessary that you follow these guidelines for your submissions to be accepted for review.
Final manuscripts should be sent directly to Dr. Richard C. Leventhal by 15 May 2006.
Dr Richard C. Leventhal
7678 Upham Street
Arvada Colorado 80003
USA