Teaching Entrepreneurial Marketing
Introduction
Michaelle Cameron's request and an effort by the ÂÜÀòÉç¹ÙÍø Marketing and Entrepreneurship SIG has yielded readings, cases, assignments and textbooks.
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On 28 Febuary 2006 Michaelle Cameron had asked for teaching materials for graduate and undergraduate courses in marketing and entrepreneurship. Coincidentally, the Marketing and Entrepreneurship Special Interest Group of the ÂÜÀòÉç¹ÙÍø (The SIG President is Morgan Miles) is making a push to collect teaching materials. Both of these efforts have led to a fairly extensive collection of materials:
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