Marketing of Financial Services
Introduction
New York City; 3-4 Nov 2006; Deadline: 1 Jun
| : : : Posting
: : cfp |
Date: Mon, 13 Mar 2006 17:20:28 -0500
From: estelami@fordham.edu
[The date of this conference had to be moved so it is being re-posted on ELMAR with updated information – ch]
MARKETING OF FINANCIAL SERVICES CONFERENCE
(In collaboration with the International Journal of Bank Marketing)
November 3rd and 4th, 2006
(Submission Deadline: June 1, 2006)
Fordham University will be hosting a 2-day conference on the Marketing of Financial Services, on Friday November 3rd and Saturday November 4th, 2006 in New York City. The conference will focus on topics related to the various aspects of marketing financial products and services, from both academic and managerial perspectives.
Topics of interest include (but are not limited to) the following: advertising financial services, pricing financial service, managing financial services quality, regulations, competitive strategy, promotions, financial services market segmentation, customer satisfaction, etc. Submissions will be reviewed through a double-blind review process.
Submissions can be made in the form of an extended abstract, or a full manuscript. The top submitted manuscripts can be considered for the Special Issue of the International Journal of Bank Marketing. Authors who would like to have their full manuscripts considered for the special issue of IJBM should state their request upon submission of their work.
The submission deadline is June 1, 2006.
Manuscripts or abstracts should be submitted via email in MicroSoft Word format to Prof. Hooman Estelami (estelami@fordham.edu). For additional information on the conference, please consult: