CB, Strategy, Public Policy
Introduction
Journal of Business Research; Special Issue on Earning Profit and Serving Society: The Role of Consumers? Behaviors, Business Strategies, and Public Policy; Deadline: 30 Nov 2006
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Date: Mon,13 Mar 2006 12:46:19 -0500
From: "Easwar Iyer" <iyer@mktg.umass.edu>
Earning Profit and Serving Society:
The Role of Consumers’ Behaviors, Business Strategies, and Public Policy
We propose that societal welfare emanates from a synthesis of consumer behaviors, business strategies and public policies. In an effort to spur research on the “consumer behavior – business strategy – public policy” nexus, we ask the following thematic question: What is the impact of consumers’ behaviors, business’ strategies and public policies on not only firm performance but also on societal welfare?
Neither are we the first to pose such a question (Day and Montgomery 1999, Wilkie 2005, Wilkie and Moore 1999) nor do we expect to have a definitive answer. In fact, we view our call as part of an effort to continue building on past work that is made more relevant in today’s context. In that spirit, we are please to invite original research manuscripts that can be either conceptual or empirical and conform to the usual requirements of the Journal of Business Research.
We encourage authors to submit manuscripts from different traditions so as to enhance our understanding of the nature and purpose of businesses. In the context of the “consumer behavior – societal welfare” interface, research can help identify its nature, scope and domain, promote socially responsible consumer behaviors (De Young 2000), explore the trade-offs between personal and societal gains, or consumers’ growing access to information and its impact on their decision making (Urban, 2005). We invite research in the “business strategy – societal welfare” link that develops frameworks to identify socially responsible business strategies or metrics that help assess the impact of socially responsible strategies (Barney 1991, Miles and Covin 2000). Lastly, we are also interested in the “public policy – societal welfare” interaction. Research can cover a broad array of topic such as the need or degree of public policy intervention that is desirable (Sunstein and Thaler 2003) or the extent to which self-regulation benefits firms (Stoeckl 2004). To summarize, we encourage research that addresses the impact of consumers’ behaviors, business strategies and public policy on firm performance and societal welfare in any and all relevant contexts.
Our goal is to publish this collection of manuscripts in a special issue of the Journal of Business Research in spring/summer 2007. The deadline for receiving manuscripts is November 30, 2006. Please e-mail your manuscript (WORD or PDF) to either Easwar S. Iyer or C. B. Bhattacharya at the following address:
C. B. Bhattacharya
Boston University School of Management
595 Commonwealth Avenue
Boston, MA 02215
[cb@bu.edu]
Easwar S. Iyer
Isenberg School of Management
University of Massachusetts
Amherst, MA 01003
[iyer@mktg.umass.edu]
References
Barney, Jay (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17 (March), p. 99 – 120.
Day, George S. and David B. Montgomery (1999), “Charting New Directions for Marketing,” Journal of Marketing, 63, (Special Issue), p. 3 – 13.
De Young, Raymond (2000), “Expanding and Evaluating Motives for Environmentally Responsible Behaviors,” Journal of Social Issues, (Fall), 56:3, p. 509-527.
Miles, Morgan P. and Jeffrey G. Covin (2000), “Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage,” Journal of Business Ethics, 23:3 (February), p. 299 – 311.
Sunstein, Cass R. and Richard H. Thaler (2003), “Libertarian Paternalism is not an Oxymoron,” The University of Chicago Law Review, 70:4, p. 1159 – 1202.
Urban, Glen L. (2005), “Customer Advocacy: A New Era in Marketing?” Journal of Public Policy & Marketing, 24:1 (Spring), p. 155 – 160.
Wilkie, William L. (2005), “Exploring Marketing’s Relationship to Society,” Journal of Public Policy & Marketing, 24:1 (Spring), p. 117 – 120.
Wilkie, William L. and Elizabeth S. Moore (1999), “Marketing Contributions to Society,” Journal of Marketing, 63, (Special Issue), p. 198 – 218.