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CALL FOR PAPERS
ASSOCIATION OF MARKETING THEORY AND PRACTICE
2007 ANNUAL MEETING
Panama City, FL
March 29 – 31, 2007
Hosted by
Kennesaw State University
Michael J. Coles College of Business

Deadline for paper submission
October 13, 2006

ANNOUNCEMENT:

The 2007 Annual meeting of the Association of Marketing Theory and Practice will be held at the Bay Point Marriott, March 29 – 31 2007. Sessions will consist of the presentation and discussion of papers that have been accepted following a double-blind review process.       

PAPERS NOW BEING ACCEPTED:

Papers may be submitted to the track chairs listed below. Authors who are uncertain regarding the track to which their paper should be submitted should send their papers to the track judged most appropriate. The Program Chair will resolve any questions as to where papers should be assigned for review. Abstracts will not be considered for review. See the AMTP website for full guidelines.

PANÂÜÀòÉç¹ÙÍø CITY
Panama City, FL – As the breeze sweeps across picturesque St. Andrews Bay and washes over the 1,100-acre wildlife preserve, you could forget for a moment that you’re in the midst of the Bay Point Marriott Resort. It’s a sanctuary for golfers, boaters and those just seeking serenity. During your stay you will experience how the Bay Point Marriott Resort is leading the way in redefining tourism in Panama City Beach.

GUIDELINES FOR SUBMISSION OF PAPERS

1. Papers are to be submitted to the track chair via e-mail attachments in Microsoft Word that are virus checked. Hard copies may be requested by the track chair. Any hard copies sent should be accompanied by a self stamped postcard. Please note any scheduling requests on the title page at the time of submission of the paper for review (See also #5 in the right column).
2. Papers submitted must not have been published, accepted for publication, or be under consideration for publication elsewhere. ABSTRACTS WILL NOT BE CONSIDERED FOR REVIEW AND WILL BE RETURNED TO THE AUTHOR AS REJECTED.
3. Papers must not exceed 12 double-spaced typewritten pages using a 10 pitch font, including tables, figures, and references. Additional pages will incur a $40.00 per page surcharge upon publication.
4.  Each paper should have a separate title page with the track name, author’s name, academic rank, affiliation, address, and phone numbers for office, and home and e-mail addresses. Multiple authorships should indicate the contact person. It is very important that the title page provide all information requested above for all authors.
5. One copy of the title page must be sent via email to Rick Mathisen, Program Chair (address on reverse side). Please note any scheduling requests for your paper on the title page. We will only consider schedule requests made at time of submission of papers for review.
6. At least one author of an accepted paper MUST register for the conference within 10 days of notification of acceptance of the paper. ANY PAPERS THAT ARE NOT REPRESENTED BY A REGISTERED AND PAID AUTHOR OR COAUTHOR BY JANUARY 12, 2007 WILL NOT BE PUBLISHED IN THE PROCEEDINGS OR CONSIDERED ACCEPTED. At least one author must present the paper in person. All authors, including special topics participants who attend the meeting must register for the conference.

CONFERENCE TRACK INFORMATION

Marketing Education/The Dynamic Business School Environment
Papers are welcome pertaining to any aspect of marketing education or changes in business school management.  Send papers to Margaret Britt, College of Business & Legal Studies, Southeastern University, 1000 Longfellow Boulevard, Lakeland, FL 33801-6034 Phone: (863) 667-5132 Fax (863) 667-5200 mmbritt@seuniversity.edu

Service Marketing/Nonprofit Marketing/Ethics
Papers pertaining to any aspect of services, nonprofit marketing, and ethics are encouraged. Send papers to Jacquelyn Warwick, Andrews University, School of Business, Berrien Springs, MI 49104-0022 Phone: (269) 471-3116 Fax (269) 471-6158 warwick@andrews.edu

Promotion/Retailing/Sales/Sales Management
All papers pertaining to the general topic of promotion, retailing, sales or sales management should be directed to David J. Burns, Department of Marketing, Williams College of Business, Xavier University, 3800 Victory Parkway, Cincinnati, OH 45207 Phone (513) 745-3956 Fax (513) 745-3692 Burnsd@xavier.edu

E-Commerce/Direct Marketing/Sports Marketing
All papers pertaining to any aspect of e-commerce, direct marketing, and sports marketing are encouraged. Send papers to Tulay Girard, Ph.D., Penn State Altoona, 3000 Ivyside Park, Altoona, PA 16601 Phone (814) 949-5259  Fax (814) 949-5456 tug1@psu.edu

Marketing Research/Demographics/Consumer Behavior
Papers pertaining to any aspect of demographics, consumer behavior or marketing research are encouraged. Send papers to Robert Yeh, School of Management, SUNY-Utica/Rome, P.O. Box 3050, Utica, NY 13504-3050 Phone (315) 792-7116 Fax (315) 792-7138 yehr@sunyit.edu

International Marketing/Business to Business Marketing
Papers pertaining to any aspect of business to business or global marketing are actively encouraged. Send papers to Glen Riecken, College of Business Administration, Georgia Southern University, P.O. Box 8154, Statesboro, GA 30460-8154 Phone: (912) 681-5022 Fax (912) 871-1523 griecken@georgiasouthern.edu

Marketing Management/Strategy/Branding
Papers are encouraged that deal with any aspect of strategy, marketing management, or branding. Send papers to C. David Shepherd, College of Business Administration, Georgia Southern University, P.O. Box 8154, Statesboro, GA 30460-8154, Phone  (912) 681-0318, FAX (912) 871-1523  dshepherd@georgiasouthern.edu

Supply Chain Management
All papers pertaining to the art of managing the flow of products from the sources of materials to the user of the end products should be sent to Kenneth A. Saban, A.J. Palumbo School of Business, Duquesne University, 925 Rockwell Hall, Pittsburgh, PA 15282 Phone: (412) 396-5152 Fax (412) 396-4764 saban@duq.edu

Entrepreneurship/Small Business Marketing
All papers pertaining to entrepreneurship or small business marketing should be sent to Charles Blankson, Ph.D., Assistant Professor of Marketing, Department of Marketing & Logistics, College of Business Administration, University of North Texas, P. O. Box 311396, Denton, Texas 76203-1396 Phone: (940) 565-3136 Blanksoc@unt.edu

SOME OF THE ABOVE CONTACT INFORMATION MAY CHANGE BEFORE THE DEADLINE DATE FOR SUBMISSION OF PAPERS FOR REVIEW SINCE SOME UNIVERSITIES CHANGE EMAIL ADDRESSES OR CONTACT INFORMATION. CHECK OUR WEBSITE AT FOR CHANGES.

Registration and Other Information
 
Registration:
Fee for early registration (March 4) is $275.00 includes the luncheon and other conference events, the 2007 Proceedings, and the Journal of Marketing Theory and Practice.

Late registration fee is $300.00. Authors must register within ten (10) days of notice of acceptance to insure inclusion in the Proceedings. No refunds be given on conference registration after the program is in press or after February 16, 2007.

Program Chair
Dr. Rick Mathisen
Michael J. Coles College of Business
Kennesaw State University
1000 Chastain Road
Kennesaw, GA 30144-5991
Phone: (770) 423-6344/Fax (770) 499-3261. rmathise@kennesaw.edu
 
Past President
Dr. Jackie Eastman
Valdosta State University

Executive Director
Dr. E. James Randall
Georgia Southern University
Statesboro, GA 30460-8154
Phone: (912) 681-5735/Fax: (912) 871-1523 jrandall@georgiasouthern.edu

AWARDS:
The paper judged to be the TOP PAPER in Conference in terms of quality and relevance will have the opportunity be revised and published in the Journal of Marketing Theory and Practice. All papers accepted by the peer review process will be published in the Proceedings of the Conference.
 
HEADQUARTERS HOTEL
Marriot Bay Point, 4200 Marriot Drive, Panama City, FL 29928 Phone: 1-800-236-6000
Room Rates: $149.00 (Resort View) and $169.00 (Bay View) per night.

SPECIAL SESSIONS:
Proposals for panels or special sessions can be sent to Dr. Morgan Miles, College of Business Administration, P.O. Box 8154, Georgia Southern University, Statesboro, GA 30460-8154. Phone (912) 681-0777. Fax (912) 871-1523. mmiles@georgiasouthern.edu