New Access Method for Textbook
Introduction
Armstrong's Principles of Forecasting can be made available as an eBook to all students and faculty at your university via your library
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Principles of Forecasting is now available as an online ebook for $254. With this, professors can assign any chapters of the book in their courses and students can simply download them. In other words, once the online version is available in the university library, any student or professor has access to the entire handbook or any individual chapters that they wish. Some chapters, such as "Forecasting Trial Sales of New Consumer Packaged Good" by Fader and Hardie might be of interest to those in marketing.
You could forward this to your librarian asking them to go to "online version" at
You can also link to the Springer page from the PoF Handbook page at
J. Scott Armstrong
Professor of Marketing, 747 Huntsman, The Wharton School, U. of PA, Phila, PA 19104
home phone 610 622 6480
Home address: 645 Harper Ave., Drexel Hill, PA 19026
Fax at school: 215 898 2534