2005 MSI/H. Paul Root Award
Introduction
Werner J. Reinartz, Jacquelyn S. Thomas, and V. Kumar, "Balancing Acquisition and Retention Resources to Maximize Customer Profitability,? JM, 69(1)
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Marketing Science Institute/H. Paul Root Award
Werner J. Reinartz, Jacquelyn S. Thomas, and V. Kumar have been selected as the recipients of the 2005 MSI/H. Paul Root Award for their article, "Balancing Acquisition and Retention Resources to Maximize Customer Profitability,” which appeared in the January 2005 (Vol. 69, No. 1) issue of Journal of Marketing. The article was chosen by members of the JM Editorial Review Board for its significant contribution to the advancement of the practice of marketing.
The award, which carries both a plaque and a cash prize, was presented at the ÂÜÀòÉç¹ÙÍø’s 2006 Winter Marketing Educators’ Conference, held February 17–20, at the Tradewinds Island Resort in St. Petersburg, Fla.
A second outstanding article received numerous nominations for the award. For that reason, honorable mention is extended to Pierre Chandon, Vicki G. Morwitz, and Werner J. Reinartz for their article “Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research,” which appeared in the April 2005 (Vol. 69, No. 2) issue of Journal of Marketing.
- Werner J. Reinartz is Associate Professor of Marketing, INSEAD.
- Jacquelyn S. Thomas is Associate Professor of Integrated Marketing Communications, Northwestern University.
- V. Kumar is ING Chair Professor and Executive Director, ING Center for Financial Services, School of Business, University of Connecticut.