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PRODUCT DEVELOPMENT & MANAGEMENT ASSOCIATION (PDMA)
OCTOBER 2006 RESEARCH FORUM

Conference Theme: CREATIVING AND APPROPRIATING VALUE IN INNOVATION MAGEMENT

CALL FOR PAPERS
Research Forum Dates: October 21-22, 2006
Research Forum Venue: Renaissance Waverly, 2450 Galleria Parkway, Atlanta, GA

The PDMA Academic Research Forum is the ONLY academic conference devoted entirely to innovation. It is a significant part of the Product Development & Management Association (PDMA) International Conference. The Research Forum will be held Saturday, October 21st through noon Sunday, October 22nd in Atlanta. A welcoming event is planned for the evening of Saturday, October 21st.

Papers using any of the acceptable research methodologies such as surveys, case studies, modeling, and others and using data from all corners of the globe are welcome. We welcome competitive empirical and conceptual manuscripts for 3 broadly defined tracks innovation management:

Track 1: NEW PRODUCT DEVELOPMENT
This track invites papers on research reflecting both traditional and newly emerging issues in the entire new product/service development chain from idea generation to development. Topics may include (but not limited to): research methods for discovering customer needs, the role of cross-functional teams, market and technology knowledge management, and organizational best practices in developing successful new products and services.

Track 2: MARKETING INNOVATION
Developing a new product is one thing but appropriating value is an entirely different matter. How do firms ensure effective value appropriation through marketing innovations? This track invites work dealing with the role of marketing strategies in creating and appropriating value in new product development. Papers covering all topics related (but not limited) to how firms develop and implement innovative and creative marketing strategies, new product marketing through strategic alliances, branding strategies, and strategic relationships with customers, competitors and other third parties.

Track 3: MANAGEMENT INNOVATION
Innovation is not only about new products and services. Companies such as Microsoft, GE and Toyota are well-known not only for product innovation but perhaps more importantly for innovations in management and organizational systems. Indeed, without such innovations new products are likely to fail. This track invites papers that examine innovation in its broadest sense. Topics may include (but not limited to) innovations in business models and process, factors that affect the adoption of new business practices, the role of management innovations in success of new products, how firms sustain competitive advantage through innovation; innovative competitive strategies; and building and sustaining company innovation culture.

Best Paper Awards
An award for best paper for each of the 3 tracks will be given and an outstanding paper, as determined by reviewers and the research Forum committee, will also be given.  The outstanding paper award includes a monetary award and a complimentary registration to the 2006 PDMA International Conference.
 
Best Student Paper Award
Doctoral students are particularly encouraged to submit papers for this conference. An outstanding Student Best Paper award will be given.

Best Reviewer Award
We invite you to review papers for this conference. An outstanding reviewer award based on the timeliness and quality of reviews will be given.

SUBMISSION DEADLINE: May 15, 2006
SUBMIT PAPERS ELECTRONICALLY TO: kwaku@ceibs.edu
Notification of acceptance will be made on or before June 27, 2006. 
Final copies of all accepted papers and abstracts must be received by August 1, 2006.

Submission Guidelines

1. Submit a file containing your manuscript in Word format through email to Professor Kwaku Atuahene-Gima at kwaku@ceibs.edu.
2. Please add in the subject field of your message "2005 PDMA Research Forum Submission." 
3. Manuscripts must follow the style guidelines of the Journal of Product Innovation Management (JPIM). These guidelines are available at
4. Manuscripts must not exceed twenty (20) double-spaced pages total, including tables, figures, and references.
5. The manuscript should contain the following information on the cover page: the title of the manuscript; submission track, the name(s) and affiliations of the author(s); address, telephone number, and e-mail address for the primary contact person. AND names, affiliations and email addresses of 3 people qualified to review the manuscript.
6. Do not identify yourself on any page of the manuscript other than the title page; make sure that the summary information contained in the file does not contain any references to you (or your co-authors).
7. Submission of a manuscript indicates that it or a similar version has not been previously published or is simultaneously under review elsewhere.  Proceedings of the 2006 PDMA Research Forum will be prepared and made available at the conference. Papers published in the proceedings may still be considered for subsequent publication in JPIM. At least one author of an accepted paper must actually register for the Research Forum session.  In case the authors of accepted papers do not want to publish a full version of their work in the proceedings, authors will be asked to provide a 2-3 page summary of their work.

PDMA was established in 1976 by and for people with a professional interest in product innovation. The association comprises over 2500 members from industry, academia, and consulting organizations from over 30 countries.  More information about PDMA can be found at www.pdma.org.

For all questions about these submission guidelines and the 2006 Research Forum, please contact the Research Forum Chair:
Kwaku Atuahene-Gima
Professor of Marketing and Innovation Management
China Europe International Business School
699 Hongfeng Road, Pudong, Shanghai 201206, China
Phone: 86-21-2890-5641; Fax: 86-21-2890-5650; Email: kwaku@ceibs.edu