International Journal of Applied Marketing
Introduction
IJAM seeks to contribute to the body of knowledge about marketing theory and practice by performing an integrative function, publishing theoretical and empirical articles from all countries with differing disciplinary approaches
The purpose of the International Journal of Applied Marketing ( IJAM ) is to provide a high-quality medium through which developments in marketing theory/thought and empirical research can be effectively communicated to both those actively engaged in marketing research and those wishing to be informed about progress in the field.
IJAM seeks to contribute to the body of knowledge about marketing theory and practice by performing an integrative function, publishing theoretical and empirical articles from all countries with differing disciplinary approaches. This journal seeks to embrace the entire area of marketing: profit as well as non-profit marketing, consumer behaviour, product decisions, pricing marketing communication, marketing channels, strategic marketing planning, industrial marketing, international marketing etc. Methodological subject areas to be covered are, for example, the philosophical basis of marketing theory and practice, the confrontation of differing research traditions and theoretical reflection on the nature, scope and boundaries of marketing.
Articles from new and emerging scholars are welcomed.
The Editor is Professor Richard J Varey, The Waikato Management School, Hamilton, New Zealand.
IJAM is published online at
Submisions of articles for review to submissions@managementjournals.com