Marketing Research Ethics Scenarios
Introduction
Steve Castleberry asks for help in the form of viewing scenarios to be used in a future experiment
Date: Wed, 22 Feb 2006 13:11:05 -0600
From: "Castleberry" <cbfarmpr@centurytel.net>
REQUEST – Marketing Research Ethics
A group of colleagues and I are going to replicate several past studies in marketing research ethics. First, we would like to see if there are any needed changes in the wording or phrasing of the scenarios that we will be using.
If you would be so kind as to view these six short scenarios and offer any suggested changes we would be most appreciative. Here is the link to the blog where you can see the scenarios:
Thanks,
Stephen B. Castleberry, Ph.D., Professor of Marketing
Department of Management Studies, Labovitz School of Business and Economics
412 Library Drive, University of Minnesota Duluth Duluth, MN 55812
phone +1 218.726.6314 fax +1 218.726.7578
web http://www.d.umn.edu/~scastleb/ email scastleb@d.umn.edu