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Date: Sun, 12 Feb 2006 16:06:13 -0500
From: "Songpol Kulviwat" <Songpol.Kulviwat@hofstra.edu>

International Journal of Technology Marketing

Call for Papers

• The interaction of technology and marketing is an important but poorly covered area.  International Journal of Technology Marketing (IJTMKT) aims to foster discussion on bridging technology management and marketing practice. It seeks manuscripts on
• Frameworks for better understanding technology marketing
• Strategies, practices and toolkits for conducting technology marketing
• Issues related to managing technology marketing
• Cases of technology marketing; and
• Other related areas.

For further information on the journal and submission procedures, please visit the home page of the IJTMKT at or contact the editor.

Dr. Ping Lan
Editor, International Journal of Technology Marketing  
Associate Professor in Business Management
School of Management
University of Alaska Fairbanks
Tel: 907-474 7688
Fax: 907-474-5219
Email: ffpl@uaf.edu

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INTERNATIONAL JOURNAL OF TECHNOLOGY MARKETING

Description

International Journal of Technology Marketing (JITMKT) proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products and services. This perspective acknowledges the complexity and importance of linking technology and marketing practices, as well as the necessity of innovatively marketing technology and technology intensive products and services.

Objectives

The objectives of the IJTMKT are to develop, promote and coordinate the development of technology marketing practices and methods. It aims to overcome the barriers between technical and business sides in a society experiencing accelerating technological changes. It also aims to help marketing professionals, R & D managers, scholars and policy-makers to contribute, to disseminate information and to learn from each other’s work, so keeps readers abreast of the timely data and current thinking necessary for better technology related marketing decisions and strategy.

Readership

IJTMKT caters the needs of marketing executives, R & D managers, academics, researchers and policy makers, who concerned with a range of marketing issues in technology based business. 

Content

IJTMKT publishes original papers, theory-based empirical papers, review papers, in-depth case studies, conference reports, notes, book reviews, and commentaries. Special issues devoted to important topics in Technology Management, Marketing Strategies & Practices, and related topics will be published occasionally. Contribution may be by submission or invitation, and suggestions for special issues and publications are welcome.

Subject coverage

JITMKT focuses on the interaction of technology and marketing as shown in Figure 1. It seeks manuscripts on (1) Frameworks for better understanding technology marketing; (2) Strategies, practices and toolkits for conducting technology marketing; (3) Issues related to managing technology marketing; (4) Cases of technology marketing; and (5) other related areas.

The coverage of IJTMKT includes, but is not limited to, the following subjects:

Strategies, practices and toolkits for technology marketing
Marketing considerations for technology and technology intensive products and services
Network marketing for technology and technology intensive products
Online marketing for technology and technology intensive products
Collaborative marketing for technology and technology intensive products
Direct marketing for technology and technology intensive products
Database marketing for technology and technology intensive products
Licensing for technology and technology intensive products
Franchising for technology and technology intensive products
Strategic cooperation/alliance for technology and technology intensive product
Branding for technology and technology intensive product.
Technology marketing management
Technology and marketing
History of technology marketing
Patent and technology marketing
Entrepreneurship and technology marketing
Corporate innovation restructuring and technology marketing
Government policy and technology marketing
University-industry linkage and technology marketing
Venture capital and technology marketing
New business incubators and technology marketing
Technology parks and technology marketing
Enterprise support systems and technology marketing
Business ethics and technology marketing
Technology evaluation and technology marketing
Benchmarking technology marketing
Organisation behaviour and organisation theory in technology marketing
Information and telecommunication technology and technology marketing
Consumer behaviour and technology marketing
Pricing and technology marketing
Knowledge management and technology marketing
Social and cultural difference and technology marketing.
Technology marketing in action
Technology marketing based on technology features
Technology marketing based on users’ acceptance
Technology marketing based on enterprise’s established business model
Technology marketing based on enterprise’s new business model
Technology marketing in large corporations
Technology marketing in small and medium sized enterprise
Technology marketing in high-tech industries
Technology marketing in standard industries
Technology marketing in developing countries
Technology marketing in developed countries
Technology marketing for universities
Technology marketing for public research laboratories
International comparison in technology marketing.

Manuscript submission

For submission procedures and requirements, please visit the home page of the IJTMKT at http://www.inderscience.com/ijtmkt, or contact the editor of the journal, Dr. Ping Lan, at ffpl@uaf.edu.