Assessment of Marketing Knowledge
Introduction
Carol Bienstock is seeking an instrument to measure marketing knowledge in the context of a capstone course
Date: Wed, 8 Feb 2006 19:10:34 -0500:
From: "Bienstock, Carol" <cbienstoc@RADFORD.EDU>
Our department is interested in developing an instrument to measure marketing knowledge. We plan to administer it at the beginning of Principles classes and near the end of the semester in the capstone marketing courses. This would be part of a more comprehensive measurement system, and would consist of objective (specifically, multiple choice) questions. We are interested in any information, examples, etc., from other departments who have used, are using, or are planning to use similar instruments.
Thanks, Carol Bienstock, Radford University
[There are a few resources on assessment at
This seems to be an important question for ELMAR subscribers and I believe that many others would benefit from knowledge sharing in this area. Send ideas either directly to Carol or back to elmar@ama.org.
-ch]