Brand and Corporate Reputation
Introduction
2nd Academy of Marketing International Brand and Corporate Reputation SIG Colloquium, Manchester, UK, 7-8 Sep 2006. September 7th ? 8th 2006. Abstracts due 21 March 2006.
Date: Fri, 27 Jan 2006 14:43:40 -0000
From: "Temi Abimbola" <Temi.Abimbola@uce.ac.uk>
Subject: CFP: International Brand SIG Colloquium, Manchester, UK, Sep ’06
2nd Academy of Marketing
International Brand and Corporate Reputation SIG Colloquium
Manchester Business School, Manchester, UK
September 7th – 8th 2006
The Dynamics of Brand, Corporate Image, Identity & Reputation
in the Knowledge Economies
A Feeder Colloquium for Special Edition of
European Journal of Marketing
Abstract Deadline: 21st March 2006
Deadline for submission of full papers: 27th June 2006
Brands and brand management are increasingly recognised as one of the most important assets in modern business strategy. The mix of tangible and intangible factors that help create brands and corporate reputations can help to provide lasting competitive advantage in an era of global competition and increasing product parity.
The Academy of Marketing Brand and Corporate Reputation SIG is pleased to invite the submission of papers for its 2nd International Colloquium on The Role of Branding in the Knowledge Economy, which will be held on 7th – 8th September 2006 at Manchester Business School. Scholarly, conceptual and empirical papers that address the theme of the colloquium are welcomed. Papers submitted may address issues including (but are not necessarily limited to):
- Corporate branding
- Corporate Identity, Image and Reputation
- Place and Nations branding
- Business-to-Business and Service branding
- Brand recognition and New Product Development
- Issues and opportunities from China and other emerging markets
- Integrated Brand Communications and Brand Value Propositions
- The impact of the changing communications landscape on brands
- The management of a brand’s intangible assets
- The importance of psychological factors to businesses and markets
- Brand equity monitors and the Internet
- Internal branding
- The importance of culture in brand building
- Social construction and changing consumption patterns in branding
- Symbols, consumption, and luxury branding
- Brand appeal to broad stakeholder groups rather than just consumers
- The challenges of increasing distributive power
- Entrepreneurial branding and Small Medium firms
- Non-Profit and political, Sport and celebrity branding
- Branding of agricultural goods and commodity goods
- The impact of branding on creating market access for emerging economies
- Brand and corporate social responsibility
Full papers will be subjected to a double-blind peer review process, published in the Colloquium proceeding and will be considered for publication in a special edition of . The two-day colloquium will bring together a panel of scholarly experts in the area of branding and brand management to share their knowledge and experiences with fellow academics and marketing practitioners. Dr Stuart Roper and Professor Barbara Lewis will host this event at Manchester Business School, University of Manchester, Manchester UK.
Further details will be available at:
http://www.academyofmarketing.info/sigebrand.cfm
To reserve a place or to submit abstracts and papers, please contact: Dr. Stuart Roper, Manchester Business School, Manchester, Email: Stuart.Roper@manchester.ac.uk and Dr. Temi Abimbola SIG Coordinator, UCE Business School, Birmingham, Email: temi.abimbola@uce.ac.uk
Kind Regards
Temi Abimbola, PhD (Aston)
Director of Full-Time MSc Management Programmes
UCE Business School
Room G220, Galton Bldg
Birmingham
B42 2SU
Tel: +44 (0)121 331 6440
Fax: +44 (0)121 331 636