Marketing Issues for Accountants
Introduction
Daniel Laufer is looking for materials on Marketing Issues for Accountants
Date: Fri, 20 Jan 2006 07:56:03 -0500
From: "Laufer, Daniel" <LAUFERDM@UCMAIL.UC.EDU>
Subject: TEACHING: Marketing Issues for Accountants
In a couple of months I will teach an intensive 2-day course on the topic of Marketing Issues for Accountants. This course will be taught to an audience of M.S. Students in Accounting, as well as Accountants from the Business Community. I would greatly appreciate your recommendations regarding cases and other teaching material that would be particularly effective for a course of this nature.
Sincerely,
Daniel Laufer, Ph.D., MBA, CPA
Assistant Professor – Marketing
College of Business Administration
428 Carl H. Lindner Building
University of Cincinnati
Cincinnati, OH 45221-0211,USA
Phone:(513) 556-7071
Fax: (513) 556-0979
Email: dan.laufer@uc.edu
http://www.business.uc.edu/Daniel-Laufer