JBBM Outstanding Article of the Year
Introduction
Menon, Homborg & Beutin, "Understanding Customer Value In Business-to-Business Relationships"
Date: Fri, 27 Jan 2006 05:25:38 -0500
From: David_Lichtenthal@baruch.cuny.edu
Subject: ANNOUNCE: JBBM Outstanding Article of the Year 2005
The Editorial Board of the Journal of Business-to-Business Marketing has voted:
"Understanding Customer Value In Business-to-Business Relationships"
Authors:
Ajay Menon – Colorado State University
Christian J. Homburg – University of Mannheim – Germany
Nikolas Beutin – Prof. Homburg & Partner – Germany
the Outstanding Article of the Year for 2005.
The main criteria used in the selection process: (1) overall contribution of the research to the field of business marketing, and (2) the likelihood of greatest impact in the future.
Starting with the 2005 Award, the Haworth Press, Inc. generously provides a 500 USD cash prize to be shared by the authors and individual distinctive wood-framed Award Certificates.
For the previous ten award winning articles: 1995 – 2004 (), each of the authors are being given the wood-framed certificate, if they so desire.
JBBM Editorial Posture, instructions for authors (IFA) and library subscription information: