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Date: Tue, 17 Jan 2006 10:52:57 -0000
From: "Temi Abimbola" <Temi.Abimbola@uce.ac.uk>
Subject: CFP: QMR Issue on Small Business Branding

Qualitative Market Research: An International Journal:
Special Issue on Entrepreneurial and Small Business Branding

The closing date for paper submissions is May 31st 2006.

The joint editors for the Special Edition of QMR invite paper submissions on the interdisciplinary theme of Entrepreneurial and Small Business Branding. There is an evident need for interdisciplinary research in the areas of entrepreneurial and small business branding because of the requirements for the quality of decision-making and decision taking with regard to firms and their markets. This fundamental serves as the impetus for developing an innovative focal area on entrepreneurial and SME branding in the knowledge economies by converging issues on the importance of researching markets.

In the context of branding, corporate identity and reputation, there are opportunities where this Special Edition of QMR can explore innovative research.

Scholarly conceptual and empirical papers are encouraged. The issues to consider with regard to improving qualitative market research for decision-making could include topics such as:

•  The impact of branding on successful corporate venturing and intrapreneurship
•  Creativity, innovation and SME branding
•  The role of branding policy in developing relevant and  appropriate brand value propositions for entrepreneurial and  start-up firms
• Incorporating consumer’s perspective into brand value  proposition in view of limited resources available to SMEs
• Developing and nurturing corporate identity and reputation in  early stages of SME developments.
• Incorporating growth and related organizational change to brand  and corporate identity development in SMEs
• Developing and supporting corporate branding e.g. architecture  when organizational structures are not yet in existent and  subject to redesign by management.
• Branding as an exit strategy for venture entrepreneurs
• The role and impact of brand equity on successful IPO (Initial Public Offering)
• Entrepreneurial branding: Reducing market uncertainty and  appropriation

QMR aims to further the frontiers of knowledge and understanding of qualitative market research and its applications. Special Edition Editors, Drs Temi Abimbola and Christine Vallaster would welcome your contributions to this exciting area of research and submissions that uses qualitative approach.

Submitted manuscripts must not have been published, accepted for publication, or presently under consideration for publication elsewhere and will be subject to a double-blind peer review. Electronic
submission is expected via email in Word format, with all manuscripts following the QMR guidelines (www.emeraldinsight.com/qmr.html).

The target publication date for this special issue is Winter 2006.Questions and further clarifications, article submissions should be directed to: Temi Abimbola, UCE Business School, UCE Birmingham, B42 2SU, UK. Email: temi.abimbola@uce.ac.uk or to Christine Vallaster, Balanstrasse 16/2, 81669 München, GE. Email: christine.vallaster@uibk.ac.at

Temi Abimbola, PhD (Aston)